ws1415
- einfuehrung_kv_ws1415
- kaeuferverhalten_ws_14-15
- themenzuordnung-kaeuferverhalten
- kaeuferverhalten_ws1415
- studie_1_bagozzi_1999_goal_setting
- studie_2_tversky_1974_judgement_under_uncertainity
- studie_3_belk_1975_situational_variables_
- studie_4_labrecque_milne_color_in_marketing
- studie_5_burke_2002_what_consumers_want
- studie_6_bagchi_davis_presentationorder
- studie_7_bertini_ofek_ariely_addonfeatures
- studie_8_biswas_et_al._oralhaptics
- studie_9_jiang_benbasat2007(isr)_
- studie_10_yang_2006_effectivesness_of_ingame_ads
- themenzuordnung_ws_1415
- studie_11_holzwarth_janiszewski_2006_influence_of_avatars
- studie_12_hui_inmann_et_al._2013_jm_mobile_coupons
- studie_13_blair_roese_balancing_the_basket
- studie_14_castro_et_al_2013_jm_disorganized_shelfs
- studie_15_verhoef_2007_research_shopper_phenomenon
- studie_17_shiv_et_al_placebo_effects_of_marketing_actions
- studie_16_stokburger-sauer
- studie_18_townsend_kahn_2013_jcr_assortment_processing_and_choice_overload
- studie_19_mcgill_anand_vivid_attributes
- studie_20_zhu_2010_online_consumer_reviews