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International Marketing - Summer Term 2023
Mondays, 8:30 - 10 o'clock
First lecture on: 03.04.2023
|Lecturer||Dr. Anne Fota
|Exercise||Case studies in lecture
Further information about the lecture is available here.
Both, the lecture "International Marketing" and the written exam at the end of the semester will be in English language.
For the final examination all contents of the lecture (which go beyond the plain script) and the indicated literature hints are relevant.
For the lecture the script and the indicated literature are relevant.
Individual parts of the script will be provided for download on this site right before the individual lecture appointments.
The password for the script will be given in the first lecture.