International Marketing - Summer Term 2018
Monday, 10 - 12 o'clock
First lecture on: 16.04.2018
AR-D 5102 (blue lecture hall)
|Lecturer||Wagner, Gerhard, Dr.
|Exercise||Case studies in lecture
Further information about the lecture is available via Unisono.
The complete lecture "International Marketing" as well as the written exam at the end of the semester will be in English language.
For the final examination all contents of the lecture and the related events (exercises, guest lectures) and the indicated literature hints are relevant.
An overview of the structure of the lecture and a list of relevant literature is available for download here [Update: 09.07.2018].
For the lecture the script and the indicated literature are relevant.
Individual parts of the script will be provided for download on this site right before the individual lecture appointments: