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List of Publications and Presentations

Monografien

2010

1.    Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing – Ausprägungen, Determinanten und Wirkungen, (Gabler) Wiesbaden 2010.

2.    Statistik für die Praxis: Crashkurs!, (Cornelsen Scriptor) Berlin 2010 (mit Gunnar Mau).

2009

3.    Pocket Training Statistik: Praxisnahe Einführung, (Cornelsen Scriptor) Berlin 2009 (mit Gunnar Mau).

 

 

Publikationen in Journals und Konferenz-Proceedings (peer-reviewed)

2015

1.    Brand Communication Success in Online Consumption Communities: An Experimental Analysis of Communication Style and Brand Pictorial Representation, in: Psychology & Marketing (mit Gunnar Mau, Hanna Schramm-Klein, forthcoming)

2014

2.    Experiencing Products Virtually: The Role of Vividness and Internactivity in Influencing Mental Imagery and User Reactions, in: Proceedings of the International Conference on Information Systems (ICIS) 2014 (mit Thomas Kilian, Daniel Brylla, forthcoming)

3.    The More the Merrier? The Effects of Additional Information Through the Use of Mobile Apps on Purchase Decisions, in: Proceedings of the 43th EMAC Conference, 3-6 June, 2014, Valencia, Spain (mit Gunnar Mau; Gerhard Wagner; Hanna Schramm-Klein)

4.    Multiplicity of Electronic Distribution Channels: a Consumer-Based Overview and Categorisation, in Proceedings in: Proceedings of the 43th EMAC Conference, 3-6 June, 2014, Valencia, Spain (mit Gerhard Wagner; Julian Kellner; Hanna Schramm-Klein; Bernhard Swoboda)

5.    Is less sometimes more? The influence of additional information from mobile apps on purchase decisions at the POS, Paper presented at the 2014 Shopper Marketing: In-store, On-line, Social, and Mobile Conference, Stockholm, Sweden, 8-10 May (mit Gunnar Mau; Gerhard Wagner; Hanna Schramm-Klein).

6.    Which Price Is Best? The Impact of Pricing on Consumer Decision-Making and Evaluations of Premium Private Labeled Brands, in: Hunter, G. & Steenburgh, T. (eds.). Engaging Customers, 2014 AMA Marketing Educator’s Proceedings, Vol. 25, Chicago, IL. (mit Katharina Maria Fonferek; Hanna Schramm-Klein).

2013

7.    Ein deutschsprachiges Inventar kaufbegleitender Emotionen, in: Marketing ZFP – Journal of Research and Management, in press 2013 (mit Gunnar Mau; Oliver Büttner; Sebastian Schulz; Hanna Schramm-Klein).

8.    The Impact of Corporate Social Irresponsibility on Consumer Behavior in Retailing, in: Proceedings of the 17th EAERCD Conference 2013, 3 - 5 July, 2011, Valencia, Spain (mit Hanna Schramm-Klein; Dirk Morschett).

9.    Analysing customer behaviour in multi channel retailing across the purchase process using a multi-state markov-model, in: Lost in Translation: Marketing in an interconnected World, Proceedings of the 42th EMAC Conference, 4-7 June, 2013, Istanbul, Turkey (mit Gunnar Mau; Hanna Schramm-Klein; Günter Silberer; Dirk Morschett).

10.    Shared First Product Moments. The Impact on Unboxing Videos on the Evaluation of New Products, in: Noble, S.M. & Noble, C.H. (eds.). Challenging the Bounds of Marketing Thought, 2013 AMA Marketing Educator’s Proceedings, Vol. 24, Chicago, IL. (mit Gunnar Mau; Richard Brückner; Hanna Schramm-Klein).

11.    Do They Take it Seriously? The Impact of Corporate Social Responsibility and Irresponsibility on Consumer Behavior in Retailing, in: Noble, S.M. & Noble, C.H. (eds.). Challenging the Bounds of Marketing Thought, 2013 AMA Marketing Educator’s Proceedings, Vol. 24, Chicago, IL. [awarded as Best Paper] (mit Hanna Schramm-Klein; Dirk Morschett; Bernhard Swoboda; Joachim Zentes).

12.    Consumer Behavior in Multichannel E-Commerce, in: Noble, S.M. & Noble, C.H. (eds.). Challenging the Bounds of Marketing Thought, 2013 AMA Marketing Educator’s Proceedings, Vol. 24, Chicago, IL. (mit Gerhard Wagner; Hanna Schramm-Klein).

2012

13.    Segmenting Customers according to their Multidimensional Contact Sequences – Application of a Multidimensional Sequence Alignment Approach, in: Advances in Consumer Research Vol. 39, 2012, MN: Association for Consumer Research (mit Gunnar Mau; Hanna Schramm-Klein; Günter Silberer).

14.    Brand Communication On Social Networking Sites – An Experimental Study On The Effects Of Communication Style And An Avatar On The Attitude Towards The Brand, Brand Personality And Consumer Behaviour, in: 41th European Marketing Association Conference (EMAC), Lisboa, Portugal, 25 May, 2012 (with Gunnar Mau; Hanna Schramm-Klein; Jan Quickels; Gerhard Wagner).

15.    Mobile Online Shopping – One Shop, Three Doors to Enter: An Empirical Analysis on the Acceptance of Different Ways to Shop Mobile, in: Marketing to Citizens – Going beyond Customers and Consumers, Proceedings of the 41th EMAC Conference, Lisbon, Portugal,  May 22-25, 2012 (mit Gerhard Wagner; Hanna Schramm-Klein; Stefanie Schnütchen).

16.  Does a health warning really matter? Children’s reaction on verbal warnings when they like the brand, in: 5th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption, Milan, Italy, 11-14 December, 2012 (with Celina Steffen; Sascha Steinmann; Hanna Schramm-Klein).

17.  The Impact of Social Distance in Virtual Brand Communities on Consumer Behavior, in: 34th ISMS Marketing Science Conference, Boston, MA, USA, 7-9 June, 2012 (with Gunnar Mau; Jan Quickels; Hanna Schramm-Klein; Gerhard Wagner).

18.  Warnhinweise auf Lebensmitteln: Wie sinnvoll sind sie für Kinder und Jugendliche?", in:  62. Wissenschaftlichen Kongress des BVÖGD und des BZÖG, Erfurt, Germany, 11 May, 2012 (with Gunnar Mau; Celina Steffen; Hanna Schramm-Klein).

19.  Data usage and privacy requirements on social networking sites (SNS): The handling of one`s own data on Social Networking Sites – between usage and risks, in: 12th International GOR Conference General Online Research, Mannheim, Germany,5-7  March, 2012 (with Gunnar Mau; Kim-Kathrin Kunze; Hanna Schramm-Klein).

20.  Warnhinweise auf Lebensmitteln: Wie sinnvoll sind sie für Kinder und Jugendliche?, in: Zahnärztlicher Gesundheitsdienst, 02/2012, S. 9-11 (with Gunnar Mau; Celina Steffen; Hanna Schramm-Klein; Eva Behrens; Anja Kuffel)

2011

21.  Cross-channel integration – is it valued by customers?, in: International Review of Retail, Distribution and Consumer Research, Vol. 21, 2011, No. 5, pp. 501-511 (mit Hanna Schramm-Klein; Gerhard Wagner; Dirk Morschett).

22.  A Multidimensional Sequence Alignment Approach to Cluster Customers by their Multidimensional Contact Sequences: Results of an Empirical Study in Retailing, in: Noble, S.M. & Noble, C.H. (eds.): Marketing 2011: Delivering Value in Turbulent Times, 2011 AMA Educators' Proceedings, Vol. 22, Chicago, IL (mit Günter Silberer; Gunnar Mau; Hanna Schramm-Klein).

23.  Analyzing Multidimensional Customer Contact Sequences with a Multi-State Markov-Model: Results of an Empirical Study in Retailing, in: Noble, S.M. & Noble, C.H. (eds.): Marketing 2011: Delivering Value in Turbulent Times, 2011 AMA Educators' Proceedings, Vol. 22, Chicago, IL (mit Gunnar Mau; Hanna Schramm-Klein; Gerhard Wagner; Dirk Morschett).

24.  An Empirical Investigation on Customer Evaluation of Individual Retail Channels and Their Integration in a Multichannel System, in: Noble, S.M. & Noble, C.H. (eds.): Marketing 2011: Delivering Value in Turbulent Times, 2011 AMA Educators' Proceedings, Vol. 22, Chicago, IL (mit Hanna Schramm-Klein; Gerhard Wagner; Dirk Morschett).

25.  Is Forbidden Fruit Sweeter? The Influence of Verbal Warnings about the Health Risks of Drinks on Children’s Consumption Decisions, in: Proceedings of the 10th International Conference on Research in Advertising, [CD ROM, 8 pages], (ICORIA), 24-25 June 2011, Berlin, Germany (nominated for the Best Paper Award) (mit Gunnar Mau; Celina Steffen; Hanna Schramm-Klein).

26.  Tell-a-Friend Services as Online Advertising, in: Proceedings of the 10th International Conference on Research in Advertising, [CD ROM, 8 pages] (ICORIA), 24-25 June 2011, Berlin, Germany (mit Günter Silberer; Christoph Henning).

27.  A Multi-State Markov-Model for Analyzing Multidimensional Customer Contact Sequences in Retailing, in: Proceedings of the 16th EAERCD Conference 2011, 29 June - 1 July, 2011, Parma, Italy (mit Gunnar Mau; Hanna Schramm-Klein; Dirk Morschett).

28.  Segmenting Customers by their Multidimensional Contact Sequences - Results of an Empirical Study in Retailing, in: Proceedings of the 16th EAERCD Conference 2011, 29 June - 1 July, 2011, Parma, Italy (mit Günter Silberer; Hanna Schramm-Klein; Gunnar Mau).

29.  Cross-Channel Integration - Is it valued by Customers?, in: Proceedings of the 16th EAERCD Conference 2011, 29 June - 1 July, 2011, Parma, Italy (mit Hanna Schramm-Klein; Gerhard Wagner; Dirk Morschett).

30.  Does the outcome of the game affect the impact of in-game advertising?, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], 24-27 May, 2011, Ljubljana, Slovenia (mit Gunnar Mau; Günter Silberer).

31.  Tracking shoppers behaviour at the point of sale by using end-users mobile devices, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], 24-27 May, 2011, Ljubljana, Slovenia (mit Mohamed Bourimi; Gunnar Mau; Dogan Kesdogan; Hanna Schramm-Klein).

32.  Cross-Channel Integration - Is it valued by customers?, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], 24-27 May,2011, Ljubljana, Slovenia (mit Hanna Schramm-Klein; Gerhard Wagner).

33.  Online Adgames: Are they useful to influence players' attitudes and behavior?, in: Marketing Theory and Applications, Volume 22 (2011), pp. 202-203 (mit Celina Steffen; Hanna Schramm-Klein; Dirk Morschett).

34.  A Privacy-Respecting Indoor Localization Approach For Identifying Shopper Paths By Using End-Users Mobile Devices, in: Proceedings of the ITNG Conference on Information Technology: New Generations, 11-13 April, 2011, Las Vegas, USA (mit Mohamed Bourimi; Gunnar Mau; Dominik Klein; Steffen Templin; Dogan Kesdogan; Hanna Schramm-Klein).

35.  Online Adgames: A new tool for Marketing Communication, in: Proceedings of the World Marketing Congress of the Academy of Marketing Science 2011, (with Celina Steffen, Gunnar Mau; Hanna Schramm-Klein).

36.  The importance of flow experience within online adgames, in: Proceedings of the American Academy of Advertising (AAA) 2011 Annual Conference (mit Celina Steffen; Hanna Schramm-Klein; Gunnar Mau).

37.  Empfehlungsservices auf Websites - Eine neue Form der Online-Werbung, in: Proceedings of the 10th International Marketing Trends Conference [CD ROM, 24 pages] 20-22 January 2011, Paris, France (mit Günter Silberer; Christoph Henning).

2010

38.  A Study on the Impact of TV advertising contacts during dinner, in: Proceedings of the 9th International Conference on Research in Advertising [CD ROM, 9 pages] (mit Günter Silberer; Inga Blohm; Julia Vetter).

39.  Measuring and Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing, in: Proceedings of the 17th International Conference on Recent Advances in Retailing and Services Science, 2010 [CD ROM 23 pages], [ausgezeichnet mit dem Most Innovative Paper Award] (mit Günter Silberer).

40.  Werbekontakte beim Abendessen - Eine Studie zur Wirkung der TV-Werbung in einer Alltagssituation. in: transfer: Werbeforschung & Praxis, Heft 02/10, pp. 31-40 (mit Günter Silberer; Inga Blohm; Julia Vetter).

41.  Advertising contacts during dinner - A study on the impact of TV-Advertising in an everyday situation, in: The Six Senses - The Essentials of Marketing, Proceedings of the 39th EMAC Conference [CD ROM], 1-4 June, 2010, Copenhagen, Denmark (mit Günter Silberer; Inga Blohm; Julia Vetter).

2009

42.  Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing, in: European Retail Research, Vol. 24, 2009, No. 1, pp. 99-122 (mit Günter Silberer).

43.  Media and Advertising Contacts in the Purchase Process, in: Proceedings of the 8th International Conference on Research in Advertising 2009 [CD ROM, 13 pages (mit Günter Silberer).

44.  Classifying Customers with Multidimensional Customer Contact Sequences, in: Advances in Consumer Research Volume 36, 2009, MN: Association for Consumer Research, pp. 515-522 (mit Günter Silberer).

45.  Functions and Importance of Customer Contacts in the Purchase Process, in: Proceedings of the 8th International Marketing Trends Conference [CD ROM, 24 pages] 15-17 January 2009, Paris, France (mit Günter Silberer).

2008

46.  Enlarging CRM analyzing Multidimensional Contact Sequences, Proceedings of the 5th Research Conference on Relationship Marketing and CRM [CD ROM, 23 pages], 20-21 November, 2008, Brussels, Belgium (mit Günter Silberer).

47.  Multidimensional Customer Contact Sequences: A New Approach for Customer Segmentation, in: Enhancing Knowledge Development in Marketing, Volume 19, 2008, pp. 240-247 (mit Günter Silberer).

48.  Clustering Multidimensional Customer Contact Sequences, in: Marketing landscapes: A pause for thought, Proceedings of the 37th EMAC Conference [CD ROM], 27-30 May, 2008, Brighton, UK (mit Günter Silberer).

2007

49.  Customer Contacts as a Basis for Customer Segmentation, in: Marketing Theory and Practice in an Inter-functional World, Volume XIII 2007, pp. 257-261 (mit Günter Silberer; Gunnar Mau).

50.  Clustering Customer Contact Sequences in Retailing, in: Conference Proceedings of the 14th International Conference on Research in the Distributive Trades 2007, pp. 1531-1554 (mit Günter Silberer; Gunnar Mau).

 

Beiträge in Sammelwerken

2014

1.    Treffen informierte Kinder kompetentere Kaufentscheidungen? Kaufkompetenz von Kindern und Ansatzpunkte für den Verbrauchschutz, in: Müller, K. & Bala, C. (Hrsg.). Der informierte Verbraucher, Beiträge zur Verbraucherforschung, Bd. 3, Verbraucherzentrale NRW: Düsseldorf (mit Gunnar Mau, Michael Schuhen, Hanna Schramm-Klein, Susanne Schürkmann, forthcoming).

2.    How sustainable is sustainability? The impact of corporate social responsibility on consumer behavior in retailing, in: Scholz, C. & Zentes, J. (eds.). Beyond Sustainability, Nomos: Baden-Baden, pp. 122-137.

2012

3.    The Impact of Health Warnings on Children’s Consumption Decisions, in: Langner, Tobias & Eisend, Martin (Hg.): Advances in Advertising, Vol. 3, 2012, (Gabler) Wiesbaden, S. 159-170 (with Gunnar Mau; Celina Steffen; Hanna Schramm-Klein).

2011

4.    Empfehlungsservices auf Websites, in: Wagner, Udo, Wiedmann, Klaus-Peter & von der Oelsnitz, Dieter (Hrsg.). Das Internet der Zukunft – Bewährte Erfolgstreiber und neue Chancen, (Gabler) Wiesbaden 2011, S. 307-327 (mit Günter Silberer; Christoph Henning).

5.    A Study on the Impact of TV-Advertising during Dinner, in: Okazaki, Shintaro (Ed.): Advances in Advertising Research (Vol. II) – Breaking New Ground in Theory and Practice, (Gabler) Wiesbaden 2011, pp. 437-450 (mit Günter Silberer; Inga Blohm; Julia Vetter).

2008

6.    Kundenkenntnis im Elektronikfachhandel, in: Silberer, Günter (Hrsg.): Kundenkenntnis im Handel, (Universitätsverlag Göttingen) Göttingen 2008, S. 63 – 108 (mit Claudia Möller; Günter Silberer).

7.    Die Kundenkenntnis im Bekleidungseinzelhandel - Ergebnisse einer Befragungsstudie, in: Silberer, Günter (Hg.): Kundenkenntnis im Handel, (Universitätsverlag Göttingen) Göttingen 2008, S. 28 – 62 (mit Günter Silberer; Claudia Möller).

2006

8.    Customer Contact Sequences as a Basis for Customer Segmentation, in: RETAILING 2006: Strategic Challenges in the New Millennium, Special Conference Series Volume XI 2006, pp. 232-237 (mit Günter Silberer; Gunnar Mau).

2005

9.    Kundenkontakte, Kundendaten und Kundeninformationen im Multi Channel Marketing, in: Silberer, G. (Hrsg.): Beiträge zur Marketingwissenschaft Nr. 55, Göttingen: Georg-August-Universität, Institut für Marketing und Handel 2005.

 

Präsentationen auf begutachteten wissenschaftlichen Konferenzen

2013

1.    Pluralization of Online Retailing – The Relevance of Synergy and Complementarity Among Electronic Retail Channels, in: 17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD) 2013, Valencia, Spain, July 3-5, 2013 (mit Gerhard Wagner; Hanna Schramm-Klein).

2.    The Role of Synergy and Complementarity in a Multichannel E-Commerce System, Academy of Marketing Science, in: World Marketing Congress (WMC) 2013, Melbourne, Australia, July 17-20, 2013 (accepted) (mit Gerhard Wagner; Hanna Schramm-Klein).

3.    Consumer Behavior in Multichannel E-Commerce, in: AMA Winter Marketing Educators’ Conference 2013, Las Vegas, U.S.A, February 15-17, 2013 (mit Gerhard Wagner; Hanna Schramm-Klein).

2012

4.    Die Relevanz innovativer Online-Zugänge für den (Online-)Handel [The Relevance of Innovative Online-Devices for (Online-)Retailing], in: Handelsforschung 2012, Göttingen, Germany, 2012 (mit Gerhard Wagner; Hanna Schramm-Klein).

5.    A Study to Evaluate Consumers Intention to Use Stationary, Mobile and TV Devices for Online Shopping, in: 2012 INFORMS Marketing Science Conference, Boston, U.S.A., June 7-9, 2012 (mit Gerhard Wagner; Hanna Schramm-Klein).

6.    The Impact of Social Distance in Virtual Brand Communities on Consumer Behavior, in: 2012 INFORMS Marketing Science Conference, Boston, U.S.A., June 7-9, 2012 (mit Gunnar Mau; Jan Quickels; Gerhard Wagner; Hanna Schramm-Klein).

2011

7.    Segmenting Customers according to their Multidimensional Contact Sequences – Application of a Multidimensinal Sequence Alignment Approach, Presentation at the 39th North American Conference of the Association of Consumer Research, 13-16 October, 2011, St. Louis, Il. (forthcoming) (mit Gunnar Mau; Hanna Schramm-Klein; Günter Silberer).

8.    A Multidimensional Sequence Alignment Approach to Cluster Customers by their Multidimensional Contact Sequences: Results of an Empirical Study in Retailing, Presentation at the 2011 AMA Summer Marketing Educators' Conference, 5-7 August,2011, San Francisco, CA. (mit Günter Silberer; Gunnar Mau; Hanna Schramm-Klein).

9.    Analyzing Multidimensional Customer Contact Sequences with a Multi-State Markov-Model: Results of an Empirical Study in Retailing, Presentation at the 2011 AMA Summer Marketing Educators' Conference, 5-7 August, 2011, San Francisco, CA. (mit Gunnar Mau; Hanna Schramm-Klein; Gerhard Wagner; Dirk Morschett).

10.  Does the outcome of the game affect the impact of in-game advertising?, Presentation at the 40th EMAC Conference, 24-27 May, 2011, Ljubljana, Slovenia (mit Gunnar Mau; Günter Silberer; Hanna Schramm-Klein).

11.  Tracking shoppers behaviour at the point of sale by using end-users mobile devices, Presentation at the 40th EMAC Conference, 24-27 May, 2011, Ljubljana, Slovenia (mit Mohamed Bourimi; Gunnar Mau; Dogan Kesdogan; Hanna Schramm-Klein).

12.  Online AdGames: Are they useful to influence players’ attitudes and behavior?, Presentation at the 2011 Winter Marketing Educators' Conference of the American Marketing Association (AMA) (mit Celina Steffen; Hanna Schramm-Klein; Dirk Morschett).

13.  The importance of flow experience within online adgames, Presentation at the American Academy of Advertising (AAA) 2011 Annual Conference (mit Celina Steffen; Hanna Schramm-Klein; Gunnar Mau).

14.  A Multi-State Markov-Model for Analyzing Multidimensional Customer Contact Sequences in Retailing, Presentation at the 16th EAERCD Conference 2011, 29 June - 1 July, 2011, Parma, Italy (mit Gunnar Mau; Hanna Schramm-Klein; Dirk Morschett).

15.  Segmenting Customers by their Multidimensional Contact Sequences - Results of an Empirical Study in Retailing, Presentation at the 16th EAERCD Conference 2011, 29 June - 1 July, 2011, Parma, Italy (mit Günter Silberer; Hanna Schramm-Klein; Gunnar Mau).

2010

16.  Analyzing Multidimensional Customer Contact Sequences with a Multi-State Markov-Model, Vortrag bei der Tagung Handelsforschung 2010, 28-30 November 2010, Berlin, Germany.

17.  Digitale Einkaufsbegleiter: Nutzungsmuster von Smartphones zur Entscheidungsunterstützung im Rahmen von Kaufprozessen, Vortrag bei der Tagung Handelsforschung 2010, 28-30 November, Berlin, Germany (mit Hanna Schramm-Klein; Gerhard Wagner; Gunnar Mau).

18.  A Study on the Impact of TV advertising contacts during dinner, Presentation at the International Conference on Research in Advertising (ICORIA) 2010, 24-26 June, Madrid, Spain (mit Günter Silberer; Inga Blohm; Julia Vetter).

19.  Measuring and Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing, Presentation at the 17th International Conference on Recent Advances in Retailing and Services Science 2010, 1-July, Istanbul, Turkey (mit Günter Silberer).

20.  Advertising contacts during dinner - A study on the impact of TV-Advertising in an everyday situation, Presentation at the 39th EMAC Conference 2010, 1-4 June, Copenhagen, Denmark (mit Günter Silberer; Inga Blohm; Julia Vetter).

2009

21.  Empfehlungsservices auf Websites - Eine neue Form der Online-Werbung, Presentation at the 10th International Marketing Trends Conference, 20-22 January 2009, Paris, France (mit Günter Silberer; Christoph Henning).

22.  Media and Advertising Contacts in the Purchase Process, Presentation at the International Conference on Research in Advertising (ICORIA) 2009, 25-27 June, 2009, Klagenfurt, Austria (mit Günter Silberer).

23.  Analyzing Multidimensional Customer Contact Sequences, Presentation at the 2009 AMA Winter Educators' Conference, 23-26 February, Tampa, FL (mit Günter Silberer).

24.  Functions and Importance of Customer Contacts in the Purchase Process, Presentation at the 8th International Marketing Trends Conference, 15-17 January 2009, Paris, France (mit Günter Silberer).

2008

25.  Kundenkontakte im Handel - Ergebnisse einer multidimensionalen Sequenzanalyse, Vortrag bei der Tagung Handelsforschung 2008, 27-29 November, Wien, Austria (mit Günter Silberer).

26.  Enlarging CRM analyzing Multidimensional Contact Sequences, Presentation at the 5th Research Conference on Relationship Marketing and CRM, 20-21 November,2008, Brussels, Belgium (mit Günter).

27.  Classifying Customers with Multidimensional Customer Contact Sequences, Presentation at the 2008 ACR North American Conference, 23-26 October, San Francisco, CA (mit Günter Silberer).

28.  Multidimensional Customer Contact Sequences: A New Approach for Customer Segmentation, Presentation at the 2008 AMA Summer Educators' Conference, 8-11 August, San Diego, CA (mit Günter Silberer).

29.  Clustering Multidimensional Customer Contact Sequences, Presentation at the 37th EMAC Conference, 27-30 May, 2008, Brighton, UK (mit Günter Silberer).

2007

30.  Customer Contacts as a Basis for Customer Segmentation, Vortrag bei dem 13th Biennial World Marketing Congress, July 11-14, 2007, Verona, Italy (mit Günter Silberer; Gunnar Mau).

31.  Clustering Customer Contact Sequences in Retailing, Vortrag bei der 14th International EAERCD Conference on Research in the Distributive Trades, June 27-29, 2007, Saarbrücken, Germany (mit Günter Silberer; Gunnar Mau).

2006

32.  Customer Contact Sequences as a Basis for Customer Segmentation, Vortrag bei der 8th Triennial National Retailing Conference, 01-04 November, 2006, Orlando, Florida (mit Günter Silberer; Gunnar Mau).