List of Publications and Presentations
Journal-Publikationen und Proceedings / Journal Publications and Proceedings
2023
Theresia Mennekes, Tobias Röding, Gerhard Wagner & Hanna Schramm-Klein: Do customers evaluate the competence of SME retailers and retail chains differently in the context of online product presentations?, in International Journal of Retail & Distribution Management, 2023.
Tobias Röding, Gerhard Wagner, Sascha Steinmann, Theresia Mennekes & Hanna Schramm-Klein: How to Infuse Mobile Technologies in Frontline Service Encounters? An Experimental Analysis of Customer Perceptions of Service Competence, in The International Review of Retail, Distribution and Consumer Research, 2023
Begutachtete Konferenzbeiträge / Conference Proceedings
2023
When do voluntary consumer organizations fail and when do they succeed? A qualitative analysis, in: Proceedings of the 2023 AMA Conference, San Francisco, California, August 4-6, 2023 (Theresia Mennekes, Judith Maschke, Hanna Schramm-Klein).
2022
The influence of children's socialisation on shopping behaviour in the context of a computer-based shopping simulation, in: Proceedings of the 2022 EMAC Conference, Budapest, Hungary, May 24-27, 2022 (Theresia Mennekes, Maria Theresa Bergmann, Hanna Schramm-Klein, Michael Schuhen, Gunnar Mau, Philine Drake, Johannes Hartig, Manuel Froitzheim).
Do customers evaluate competence of SME retailers and retail chains differently in context of online product presentations?, in: Proceedings of the 2022 CERR Conference, Zagreb, Croatia, September, 8-10, 2022 (Theresia Mennekes, Tobias Röding, Gerhard Wagner, Hanna Schramm-Klein).
2020
I Need You to Be Closer – The Effects of Customer-Integration in Technology-Infused Frontline Service Encounters, in: Proceedings of the 2020 CERR Conference, Valencia, Spain, August/September, 31-2, 2020 (Tobias Röding, Sascha Steinmann, Theresia Mennekes, Gerhard Wagner, Hanna Schramm-Klein).
Do customers evaluate competence of SME retailers and retail chains differently in context of online product presentations?, in: Proceedings of the 2020 Summer AMA Conference, San Francisco, CA, August 21-23, 2020 (Theresia Mennekes, Tobias Röding, Gerhard Wagner, Hanna Schramm-Klein).
Do customers evaluate competence of SME retailers and retail chains differently in context of online product presentations?, in: Proceedings of the 2020 EMAC Conference, Vol. 49, Budapest, Hungary, May 27-29, 2020 (Theresia Mennekes, Tobias Röding, Gerhard Wagner, Hanna Schramm-Klein).
2019
A multi-level analysis of consumer’s intention to use in-store technologies, in: 26th International Conference on Recent Advances in Retailing and Services Science (RARCS Conference by EIRASS), Talinn, Estonia, July 8-10, 2019 (Hanna Schramm‐Klein, Theresia Mennekes, Gerhard Wagner).
The Impact of Technology-Infused Barriers on the Evaluation of the Frontline Service Encounter, in Proceedings of the 2019 EAERCD Conference, Vol. 20, Saragossa, Spain, July 2-4, 2019 (Tobias Röding, Gerhard Wagner, Sascha Steinmann, Theresia Mennekes, Hanna Schramm-Klein).
An Investigation of the Technology-Infused Frontline Employee Service, in: Proceedings of the 48th EMAC Annual Conference, Hamburg, Germany, May 28-31, 2019 (Theresia Mennekes, Tobias Röding, Gerhard Wagner, Hanna Schramm‐Klein).
Between Curse and Blessing: An Empirical Analysis of the Digitally Supported Customer Advisory at the Point of Sale, in: Proceedings of the 2019 Winter AMA Conference, Vol. 30, Austin, USA, February 22-24, 2019 (Tobias Röding, Theresia Mennekes, Hanna Schramm-Klein).
2017
How interactions between retailer and consumer affect consumer’s intention to use retailer’s in-store technologies, in: Proceedings of the 19th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland, July 4-6, 2017 (Hanna Schramm-Klein, Theresia Mennekes, Gerhard Wagner, Oliver Borchers).
How storytelling affects the consumer: The impact of the fit between story and brand, in: Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands, May 23-26, 2017 (Theresia Mennekes, Hanna Schramm-Klein, Gerhard Wagner, Gunnar Mau)
Beiträge in Praxis-Zeitschriften sowie sonstige Publikationen / Other Publications
2015
Wie Storytelling auf den Käufer wirkt: Der Einfluss der Passung von Marke und Story, in: Retailing & Consumer Goods Marketing, 6. Jg., 2015, Nr. 2, S. 15-20 (Theresia Mennekes, Gerhard Wagner, Hanna Schramm-Klein, Gunnar Mau).