List of Publications and Presentations
Bücher / Books
Fota, Anne (2023). Zwischen Fremdsteuerung und Selbststeuerung. Eine quantiative Studie zur Nutzung von Voice-Commerce durch ältere Verbraucher, in Hartung-Griember, Hofmann, Kübler, Schorb & Schwender (Hrsg.) Medien & Altern - Zeitschrift für Forschung und Praxis: Seniorenmarketing.
Fota, A., & Schramm-Klein, H. (2023). Auswirkungen der Coronapandemie auf das Cross-Border-E-Commerce-Kaufverhalten der Verbraucherinnen und Verbraucher. In Marketing & Innovation 2023: Future Shopping–der Handel in der (Nach-) Coronazeit (pp. 3-21). Wiesbaden: Springer Fachmedien Wiesbaden.
Wagner, K., Fota, A., & Schramm-Klein, H. (2023). Digitale Sprachassistenten als Vertriebsinstrument im B-to-C-Commerce. In Digitalisierung im Vertrieb: Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen (pp. 447-473). Wiesbaden: Springer Fachmedien Wiesbaden.
Fota, A. (2022). Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce. Springer Nature.
Fota, A., Steinmann, S., Schramm-Klein, H., & Wagner, G. (2020). The impact of rural and urban advertising and brand context on attitude towards the brand. In Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 (pp. 74-81). Springer International Publishing.
Journal-Publikationen und Proceedings / Journal Publications and Proceedings
Fota, Anne und Hanna Schramm-Klein (2024): The Impact of Digital Voice Assistants on the Everyday Life of Physically Disabled Users: Barriers, Drivers and Potential for Improvement, Proceedings of the 2024 57th Hawaii International Conference on System Sciences (HICSS), January 2024, Honolulu, USA (VHB: C).
Wagner, G., Fota, A., Schramm-Klein, H., & Steinmann, S. (2023). Development of a motivation–trust–vulnerability (MTV) framework for cross-border online shopping: A cross-national application to Chinese and German consumers. Schmalenbach Journal of Business Research, 1-26. (VHB: B).
Selter, J. L., Fota, A., Wagner, K., & Schramm-Klein, H. (2023). Aspects driving customers' intention to use automated purchasing processes. International Journal of Retail & Distribution Management, (ahead-of-print)(VHB: C).
Fota, Anne; Selter, Jan-Lukas und Hanna Schramm-Klein (2022): “Transferring Trust, Risk and Security on Users’ Intention to Trade Cryptocurrency, Using PayPal as an Example”, European Conference on Information Systems (ECIS), June 2022, Timisoara, Rumänien (VHB: B).
Fota, Anne; Wagner, Katja und Hanna Schramm-Klein (2022): “Help! I Have a Problem” – Differences between a Humanlike and Robot-like Chatbot Avatar in Complaint Management”, Proceedings of the 2019 55th Hawaii International Conference on System Sciences (HICSS), January 2022, Maui, USA (VHB: C).
Fota, Anne; Wagner, Katja und Hanna Schramm-Klein (2019): “Is Renting the New Buying? A Quantitative Investigation of the Determinants of the Rental-Commerce Intention”, International Review of Retail, Distribution and Consumer Research (IRRDCR), December 2019, Zaragoza, Spanien (VHB: C).
Fota, Anne; Wagner, Katja und Hanna Schramm-Klein (2019): “Will Renting Substitute Buying? Drivers of User Intention to Participate in Rental-Commerce”, Proceedings of the 27th European Conference on Information Systems (ECIS), Stockholm und Uppsala, Schweden (VHB: B).
Gehaltene Präsentationen auf begutachteten wissenschaftlichen Konferenzen / Presentations at peer-reviewed Academic Conferences
The Impact of Digital Voice Assistants on the Everyday Life of Physically Disabled Users: Barriers, Drivers and Potential for Improvement, in: Proceedings of the 2024 57th Hawaii International Conference on System Sciences (HICSS), Honolulu, USA, January 3-6 2024 (VHB: C), Anne Fota and Hanna Schramm-Klein
Investigating sustainability factors and consumers’ ethnocentrism on their cross-border e-commerce purchase intentions; in: Proceedings of the 2023 AMA Summer Academic Conference, San Francisco, USA: American Marketing Association, August 4-6 (VHB: D), Anne Fota and Hanna Schramm-Klein
Influence of Nutri- and Eco-Score on Consumers‘ Buying Behavior; in: Proceedings of the 2023 AMA Summer Academic Conference, San Francisco, USA: American Marketing Association, August 4-6 (VHB: D), Jan-Lukas Selter, Anne Fota, Hanna Schramm-Klein, Julian Schmitz, Eric Schell and Katja Wagner
The Influence of Sustainability Orientation on Consumers’ Cross-Border Online Shopping Intentions: 48th EIBA Annual Conference 2022, Oslo, Norwegen (with Jan-Lukas Selter and Hanna-Schramm-Klein).
The Influence of Anthropomorphism on Self-Disclosure with Digital Voice Assistants, in: Proceedings of the 2022 AMA Winter Academic Conference, Las Vegas, USA: American Marketing Association, February 22-24, 2022 (VHB: D), Anne Fota, Katja Wagner, Tobias Röding, Hanna Schramm-Klein
A Qualitative Analysis of the Importance of Ownership and other Drivers and Barriers to Participate in Rental-Commerce, in: Proceedings of the 2022 AMA Winter Academic Conference, Las Vegas, USA: American Marketing Association, February 22-24, 2022 (VHB: D), Anne Fota, Katja Wagner, Tobias Röding, Hanna Schramm-Klein
An Analysis of the Reciprocal Effect of the Level of Information on Sustainable Corporate Behavior on Customers’ Perceived Persuasion, in: Proceedings of the 2022 AMA Winter Academic Conference, Las Vegas, USA: American Marketing Association, February 22-24, 2022 (VHB: D), Tobias Röding, Anne Fota, Katja Wagner,Hanna Schramm-Klein
The Role of the Frontline Employee in Technology-Based Service Encounters, in: Proceedings of the 2022 AMA Winter Academic Conference, Las Vegas, USA: American Marketing Association, February 22-24, 2022 (VHB: D), Tobias Röding, Anne Fota, Katja Wagner, Hanna Schramm-Klein
An Experimental Investigation of the Use of Artificial Intelligence in the Context of Complaint Management, in: Proceedings of the 2022 AMA Winter Academic Conference, Las Vegas, USA: American Marketing Association, February 22-24, 2022 (VHB: D), Anne Fota, Katja Wagner, Tobias Röding, Hanna Schramm-Klein
Will Conversational Commerce Replace Online Shopping? A Qualitative Examination of Drivers and Barriers to the Intention to Use Digital Voice Assistants for Online Shopping, in: Proceedings of the 2022 AMA Winter Academic Conference, Las Vegas, USA: American Marketing Association, February 22-24, 2022 (VHB: D), Anne Fota, Katja Wagner, Tobias Röding, Hanna Schramm-Klein
The Impact of IT- and Lifestyle-related Influences on Customers' Intention to Provide Digitally Transferred Access Permission in Last Mile Delivery, in: Proceedings of the 2022 AMA Winter Academic Conference, Las Vegas, USA: American Marketing Association, February 22-24, 2022 (VHB: D), Tobias Röding, Anne Fota, Katja Wagner, Hanna Schramm-Klein
MIRROR, MIRROR… on the Shelf: The Impact of Perceived Age-Similarity and Gender-Congruence between the Customer and the Voice of a Smart Voice Assistant, in: Proceedings of the 2022 AMA Winter Academic Conference, Las Vegas, USA: American Marketing Association, February 22-24, 2022 (VHB: D), Tobias Röding, Katja Wagner, Anne Fota, Hanna Schramm-Klein
Do You Trust Me? - The Influence of Conversational Agents' Voice and Confidential Data on the Usage Intention, in: Proceedings of the 2022 AMA Winter Academic Conference, Las Vegas, USA: American Marketing Association, February 22-24, 2022 (VHB: D), Katja Wagner, Tobias Röding, Anne Fota, Hanna Schramm-Klein
Key Factors that Enhance or Weaken Chinese and German Consumers‘ Cross-Border E-Commerce Intention, in: Proceedings of the Summer AMA Conference: Integrating Paradigms in a World where Marketing is Everywhere, Vol. 29, Chicago, USA, August 9-11, 2019 (with Gerhard Wagner, Hanna Schramm-Klein).
Is Renting the New Buying? A Quantitative Investigation of the Determinants of the Rental-Commerce Intention, in: Proceedings of the 20th Conference of the European Association of Education and Research in Commercial Distribution, Zaragoza, Spain, July 2-4, 2019 (with Katja Wagner, Hanna Schramm-Klein).
Perceived Benefits and Risks of Cross-Border Online Shopping in Advanced and Emerging Country Markets, in: Proceedings of the 20th Conference of the European Association of Education and Research in Commercial Distribution, Zaragoza, Spain, July 2-4, 2019 (with Gerhard Wagner, Hanna Schramm-Klein).
What is the Perceived Value of Cross-Border Online Shopping? A Comparison between China and Germany, in: Proceedings of the 48th EMAC Annual Conference, Hamburg, Germany, May 28-31, 2019 (with Gerhard Wagner, Hanna Schramm-Klein).
Anthropomorphismus als Schlüsselfaktor für die erfolgreiche Akzeptanz von digitalen Sprachassistenten?, in: 14. Internationale Tagung Wirtschaftsinformatik, Siegen, Deutschland, February 23.-27, 2019 (with Wagner, Katja; Nimmermann, Frederic; Schramm-Klein, Hanna).
Vulnerability in Cross-Border Online Shopping: A Cross-National Comparison between Chinese and German Consumers, in: 44th European International Business Academy (EIBA), Poznań, Poland, December 13-15, 2018 (with Hanna Schramm-Klein; Gerhard Wagner).
A Cross-National Comparison of Cross-Border Online Shopping in Advanced and Emerging Country Markets, in: Proceedings of the Winter AMA Conference: Integrating Paradigms in a World where Marketing is Everywhere, Vol. 29, New Orleans, USA, February 23-25, 2018 (with Gerhard Wagner, Hanna Schramm-Klein).
Towards a Conceptualization and Measurement of Shopping Comfort, in: Proceedings of the Winter AMA Conference: Marketing on Fire: Burning Questions, Hot New Methods and Practical Ideas Worth Spreading, Vol. 29, New Orleans, USA, February 23-25, 2018 (with Gerhard Wagner, Hanna Schramm-Klein).
Begutachtete Konferenzbeiträge / Conference Proceedings
Investigating the Acceptance of Instant Shopping on Streaming Platforms with Technology Acceptance Model (TAM), in: Proceedings of the 2023 Summer AMA Conference, San Francisco, CA, USA, 04.-06.08.2023 (with Julian Schmitz, Jan-Lukas Selter, Hanna- Schramm-Klein)
Key Factors that Enhance or Weaken Chinese and German Consumers‘ Cross-Border E-Commerce Intention, in: Proceedings of the Summer AMA Conference: Integrating Paradigms in a World where Marketing is Everywhere, Vol. 29, Chicago, USA, August 9-11, 2019 (with Gerhard Wagner, Hanna Schramm-Klein).
Is Renting the New Buying? A Quantitative Investigation of the Determinants of the Rental-Commerce Intention, in: Proceedings of the 20th Conference of the European Association of Education and Research in Commercial Distribution, Zaragoza, Spain, July 2-4, 2019 (with Katja Wagner, Hanna Schramm-Klein).
Perceived Benefits and Risks of Cross-Border Online Shopping in Advanced and Emerging Country Markets, in: Proceedings of the 20th Conference of the European Association of Education and Research in Commercial Distribution, Zaragoza, Spain, July 2-4, 2019 (with Gerhard Wagner, Hanna Schramm-Klein).
A cross-national investigation of the perceived value of cross-border online shopping, in: Proceedings of the Academy of International Business (AIB) 2019 Annual Meeting, Copenhagen, Denmark, June 24-27, 2019 (with Gerhard Wagner, Hanna Schramm-Klein)).
What is the Perceived Value of Cross-Border Online Shopping? A Comparison between China and Germany, in: Proceedings of the 48th EMAC Annual Conference, Hamburg, Germany, May 28-31, 2019 (with Gerhard Wagner, Hanna Schramm-Klein).
Vulnerability in Cross-Border Online Shopping: A Cross-National Comparison between Chinese and German Consumers, in: 44th European International Business Academy (EIBA), Poznań, Poland, December 13-15, 2018 (with Hanna Schramm-Klein; Gerhard Wagner).
A CrossCountry Analysis of Consumers’ perceived Benefits and Risks of Cross Border Online Purchasing, in: Academy of Marketing Conference: 'Marketing the Brave', Stirling, July 2-5, 2018 (with Gerhard Wagner, Hanna Schramm-Klein, Tobias Röding).
A Cross-National Comparison of Consumers’ Cross-Border Online Shopping Intentions in Germany and Romania, in: Proceedings of the Academy of International Business (AIB) 2018 Annual Meeting, Minneapolis, June 25-28, 2018 (with Gerhard Wagner, Hanna Schramm-Klein).
Motivations and Constraints of Consumers’ Cross-Border Online Purchase Intentions: A Cross-National Comparison, in: Proceedings of the 47th EMAC Annual Conference, Glasgow, Scotland, UK, May 29-June 1, 2018 (with Gerhard Wagner, Hanna Schramm-Klein).
A Cross-National Comparison of Cross-Border Online Shopping in Advanced and Emerging Country Markets, in: Proceedings of the Winter AMA Conference: Integrating Paradigms in a World where Marketing is Everywhere, Vol. 29, New Orleans, USA, February 23-25, 2018 (with Gerhard Wagner, Hanna Schramm-Klein).
Drivers and Barriers of Cross-Border Online Shopping: A Cross-National Comparison between Germany and Romania”, in: 43th European International Business Academy (EIBA), Milan, Italy, December 14-16, 2017 (with Hanna Schramm-Klein; Gerhard Wagner).
Weitere Vorträge / Further Talks and Contributions
Verbraucherverletzlichkeit beim grenzüberschreitenden Online-Shopping: Ein länderübergreifender Vergleich zwischen chinesischen und deutschen Verbrauchern, Forschungstagung Marketing 2018, St. Gallen, Schweiz, September 7-8, 2018.
Die Rolle des Verbraucherschutzes im Cross-Border E-Commerce, Forschungstagung Marketing 2017, Leipzig, September 28-30, 2017.
Beiträge in Praxis-Zeitschriften sowie sonstige Publikationen / Other Publications
Fota, Anne; Schramm-Klein, Hanna; Schuhen, Michael und Gunnar Mau (2021): „Zwischen Fremdsteuerung und Selbststeuerung - Der Umgang älterer Verbraucher:innen mit digitalen Sprachassistenten“, Kompetenzzentrum Verbraucherforschung NRW, 2021. https://www.verbraucherforschung.nrw/kommunizieren/kvf-fs-21-zwischen-fremdsteuerung-und-selbststeuertung-66611
Untersuchung der Einflussfaktoren der Konsumenten um am Miet-Commerce teilzunehmen, in: Netzwerk Handel INSIGHTS, 2019, Nr. 1, S. 4-8 (mit Katja Wagner & Hanna Schramm-Klein).
Wagner, Gerhard; Schramm-Klein, Hanna und Anne Fota (2018): „Die Rolle des Verbraucherschutzes beim grenzüberschreitenden Online-Handel“, Kompetenzzentrum Verbraucherforschung NRW, 2018. https://www.verbraucherforschung.nrw/kommunizieren/kvf-working-paper-12-rolle-des-verbraucherschutzes-beim-grenzueberschreitenden-online-handel
Verbraucherverletzlichkeit beim grenzüberschreitendem Online-Shopping – Eine interkulturelle Studie, in: Netzwerk Handel INSIGHTS, 2018, Nr. 3, S. 16-20 (mit Hanna Schramm-Klein & Gerhard Wagner.
Welche Rolle spielt das Konsumentenwissen beim Cross-Border-Online-Shopping? Erkenntnisse aus einer empirischen Analyse, in: Netzwerk Handel INSIGHTS, 2017, Nr. 1, S. 16-19 (mit Gerhard Wagner & Hanna Schramm-Klein).