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Publikationen

Monografien

2017

1.         Strategic Retail Management: Text and International Cases, 3. Aufl., (Gabler) Wiesbaden 2017 (mit Dirk Morschett; Joachim Zentes).

2015

2.         Käuferverhalten: Grundlagen –Perspektiven – Anwendungen, 5. Aufl., (Gabler) Wiesbaden 2015 (mit Thomas Foscht; Bernhard Swoboda).

3.         Strategic International Management: Text and Cases, 3. Aufl., (Gabler) Wiesbaden 2015 (mit Dirk Morschett; Joachim Zentes).

2014

4.         HandelsMonitor: (R)Evolution des Mehrkanalhandels – Von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing, (Deutscher Fachverlag) Frankfurt a.M. (mit Gerhard Wagner; Florian Neus; Bernhard Swoboda; Thomas Foscht).

5.         2013

6.         Internationales Marketing, 3. Aufl. (Vahlen) München 2013 (mit Joachim Zentes; Bernhard Swoboda).

2011

7.         Supply-Chain-Management und Warenwirtschaftssysteme in Handel, 2. Aufl., (Springer) Berlin et al. 2011 (mit Joachim Hertel; Joachim Zentes).

8.         Strategic Retail Management: Text and International Cases, 2. Aufl., (Gabler) Wiesbaden 2011 (mit Dirk Morschett; Joachim Zentes).

2010

9.         Strategic International Management: Text and Cases, 2. Aufl., (Gabler) Wiesbaden 2010 (mit Dirk Morschett; Joachim Zentes).

10.      Internationales Marketing, 2. Aufl., (Vahlen) München 2010 (mit Joachim Zentes; Bernhard Swoboda).

2009

11.      Strategic International Management: Text and Cases, (Gabler) Wiesbaden 2010 (mit Dirk Morschett; Joachim Zentes).

2008

12.      Standortstrategien von Handelsunternehmen, Habilitationsschrift, Universität des Saarlandes, Saarbrücken 2008.

2007

13.      Strategic Retail Management: Text and International Cases, (Gabler) Wiesbaden 2007 (mit Dirk Morschett; Joachim Zentes).

2006

14.      Internationales Marketing, (Vahlen) München 2006 (mit Joachim Zentes; Bernhard Swoboda).

2005

15.      HandelsMonitor 2005/2006 – Expansion – Konsolidierung – Rückzug: Trends, Perspektiven und Optionen im Handel, (Deutscher Fachverlag) Frankfurt a.M. 2005 (mit Joachim Zentes; Michael Neidhart).

16.      Supply-Chain-Management und Warenwirtschaftssysteme in Handel, (Springer) Berlin et al. 2005 (mit Joachim Hertel; Joachim Zentes).

2003

17.      Multi-Channel-Retailing, (DUV) Wiesbaden 2003.

 

Herausgeberschaften

2012

1.         Handbuch Handel, 2. Aufl., (Gabler) Wiesbaden 2012 (mit Joachim Zentes; Bernhard Swoboda; Dirk Morschett).

2008-2013

2.         European Retail Research, (Gabler) Wiesbaden (mit Dirk Morschett; Thomas Foscht; Thomas Rudolph; Peter Schnedlitz; Bernhard Swoboda)

a) Vol. 27, Issue II, 2013 (Gf. Herausgeber: Thomas Foscht)

b) Vol. 27, Issue I, 2013 (Gf. Herausgeber: Hanna Schramm-Klein)

c) Vol. 26, Issue II, 2012 (Gf. Herausgeber: Hanna Schramm-Klein)

d) Vol. 26, Issue I, 2012 (Gf. Herausgeber: Thomas Rudolph)

e) Vol. 25 Issue II 2011 (Gf. Herausgeber: Thomas Rudolph)

f) Vol. 25, Issue I, 2011(Gf. Herausgeber: Dirk Morschett)

g) Vol. 24 Issue II, 2010(Gf. Herausgeber: Dirk Morschett)

h) Vol. 24, Issue I, 2010(Gf. Herausgeber: Peter Schnedlitz)

i) Vol. 23 Issue II, 2009(Gf. Herausgeber: Peter Schnedlitz)

j) Vol. 23, Issue I, 2009(Gf. Herausgeber: Bernhard Swoboda)

k) Vol. 22, 2008(Gf. Herausgeber: Bernhard Swoboda)

2004

3.         Performance Leadership im Handel, (Deutscher Fachverlag) Frankfurt a.M. 2004 (mit Joachim Zentes; Henryk Biesiada).

4.         Außenhandel – Marketingstrategien und Managementkonzepte , (Gabler) Wiesbaden 2004 (mit Joachim Zentes; Dirk Morschett).

 

Beiträge in begutachteten wissenschaftlichen Zeitschriften und Konferenz-Proceedings

2017

1.         Does Delivery Time Moderate the Effects of Vivid Product Images in Online Stores?, Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands: European Marketing Academy, 2017 (mit Frederic Nimmermann; Gunnar Mau; Sascha Steinmann, forthcoming).

2.         Benefits and Risks Perceptions of Cross-Border E-Commerce, Proceedings of the Winter AMA Annual Conference, Orlando, USA: American Marketing Association, 2017 (mit Gerhard Wagner; Frederic Nimmermann). 

3.         Events As A Customer Touchpoint In Student Life – Creating Valuable Experiences And Lasting Impressions, Proceedings of the Winter AMA Annual Conference, Orlando, USA: American Marketing Association, 2017 (mit Frederic Nimmermann; Gunnar Mau; Sascha Steinmann). 

4.         Does Delivery Time Moderate the Effects of Vivid Product Images in Online Stores?, Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands: European Marketing Academy, 2017 (mit Gunnar Mau, Frederic Nimmermann; Sascha Steinmann, forthcoming). 

5.         Does mental construal influence the perception of incongruent advertisement? The case of incongruent brands in eSports, Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands: European Marketing Academy, 2017 (mit Frederic Nimmermann; Gunnar Mau, forthcoming). 

6.         Consumers’ Attitudes and Intentions toward Internet-enabled TV Shopping, in: Journal of Retailing and Consumer Services, Vol. 34, 2017, pp. 278-286 (mit Gerhard Wagner; Sascha Steinmann).

7.         It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements, AMA Winter Marketing Academic Conference, Orlando, U.S.A, February 17-19, 2017 (mit Rober, Rollin; Sascha Steinmann).

 

2016

8.         DOES COLOR MATTER? –  AN EXPERIMENTAL STUDY ON ICON DESING FOR MOBILE GAMING APPS, in: Proceedings of the 19th AMS World Marketing Congress, Paris, France, July 19-23, 2016 (mit Robér Rollin; Sascha Steinmann)

9.         A research agenda for the multi-device customer journey of online retailing: Introducing the multichannel e-commerce framework, in: Marketing in the Age of Data, Proceedings of the 44rd EMAC Conference, Oslo, Norway, May 24-27, 2016 (mit Sascha Steinmann; Gerhard Wagner; Gunnar Mau).

10.      The role of the in-store location of a promotional display for shoppers’ attention and buying decisions, in: Marketing in the Age of Data, Proceedings of the 44rd EMAC Conference, Oslo, Norway, May 24-27, 2016 (mit Gunnar Mau; Sascha Steinmann; Markus Schweitzer; Gerhard Wagner).

11.      Determinants and Moderators of Consumers’ Cross-Border Online Shopping Intentions, in: Marketing ZFP – Journal of Research and Management, Vol. 38, 2016, No. 4, pp. 214-227 (mit Gerhard Wagner; Matthias Schu).

12.      The Role of Color Contrast and Predominant Primary Color of Icons for Mobile Gaming Apps in Influencing User Reactions, in: Proceedings of the International Conference on Information Systems (ICIS) 2016, Completed Research Paper, 20 pages, 2016 (with Sascha Steinman; Robér Rollin; Gerhard Wagner; Gunnar Mau).

13.      An Exploratory Investigation of Multidimensional Customer Contact Sequences – Insights into Customer Behaviour in Multichannel Retailing, in: Marketing ZFP – Journal of Research and Management, Vol. 38, 2016, No. 2, pp. 75-91 (with Sascha Steinmann; Hanna Schramm-Klein; Gunnar Mau).

14.      How children make Purchase Decisions: Purchase Behavior of the Cued Processors, in: Young Consumers, Vol. 17, No. 2, pp. 111-126 (mit Gunnar Mau; Michael Schuhen; Sascha Steinmann).

15.      Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior, Business & Society, Vol. 55 (4), pp. 550-575, 2016 (mit Sascha Steinmann; Joachim Zentes; Bernhard Swoboda; Dirk Morschett).

2015

16.      E-Tailing in a Connected Devices World: A Review and Research Agenda, in: Proceedings of the 18th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Rennes, France, July 1-3, 2015 (mit Gerhard Wagner, Hanna Schramm-Klein).

17.      The Impact of Additional Product Information from Mobile Applications on Purchase Decisions at the Point-of-Sale - Results of an Experimental Study, in: Proceedings of the 18th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Rennes, France, July 1-3, 2015 (mit Gunnar Mau; Gerhard Wagner; Hanna Schramm-Klein).

18.      From Couch Potato to Couch Purchaser: Consumers’ Motivations to shop online through Internet-enabled TV, in: Collaboration in Research, Proceedings of the 44th EMAC Conference, Leuven, Belgium, May 26-29, 2015 (mit Gerhard Wagner; Hanna Schramm-Klein).

19.      The Impact of Additional Product Information from Mobile Applications on Purchase Decisions at the Point-of-Sale in: AMA/ACRA Triennial Retailing Conference Proceedings, Miami, U.S.A., March 4-7, 2015 [awarded as Best Paper in Track] (mit Gunnar Mau; Gerhard Wagner; Hanna Schramm-Klein).

20.      Consumers’ Attitude and Intention towards Internet-enabled TV Shopping, in: AMA/ACRA Triennial Retailing Conference Proceedings, Miami, U.S.A., March 4-7, 2015 [awarded as Best Paper in Track] (mit Gerhard Wagner; Hanna Schramm-Klein; Olaf Rank).

21.      Brand Communication Success in Online Consumption Communities: An Experimental Analysis of Communication Style and Brand Pictorial Representation, in: Psychology & Marketing (mit Gunnar Mau, Sascha Steinman) (forthcoming).

22.      Customer segmentation in retailing based on retail brand patronage patterns, in: The International Review of Retail, Distribution and Consumer Research, Vol. 36, 2015, No. 5, pp. 449-459 (mit Natalie David; Gerhard Wagner; Olaf Rank).

23.      Beteiligung und Bewertung in sozialen Online-Netzwerken aus der Perspektive des Marketings, in: Zeitschrift für Literaturwissenschaft und Linguistik, Vol. 45, Nr. 177, S. 125-140 (mit Sascha Steinmann; Gunnar Mau).

2014

24.      The Path to Purchase Online is Versatile – An Overview and Classification of E-Channels from a Consumer’s Perspective, in: 2014 Shopper Marketing & Pricing Conference Proceedings, Stockholm, Sweden, May 8-10, 2014 (mit Julian Kellner; Gerhard Wagner; Sascha Steinmann).

25.      Is Less Sometimes More? The Influence of Additional Information from Mobile Apps on Purchase Decisions at the POS, in: 2014 Shopper Marketing & Pricing Conference Proceedings, Stockholm, Sweden, May 8-10, 2014 (mit Gunnar Mau; Sascha Steinmann; Gerhard Wagner).

26.      The More the Merrier? The Effects of Additional Information Through the Use of Mobile Apps on Purchase Decisions, in: Paradigm Shifts & Interactions, Proceedings of the 43rd EMAC Conference, Valencia, Spain, June 3-6, 2014 (mit Gunnar Mau; Sascha Steinmann; Gerhard Wagner).

27.      Broadening the Perspective on E-Commerce: A Comparative Analysis of Mobile Shopping and Traditional Online Shopping, in: Marketing ZFP – Journal of Research and Management, Vol. 36, 2014, No. 2, pp. 119-130 (mit Gerhard Wagner).

28.      Multiplicity of Electronic Distribution Channels: a Consumer-Based Overview and Categorisation, in Proceedings of the 43th EMAC Conference, 3-6 June, 2014, Valencia, Spain (mit Gerhard Wagner; Julian Kellner; Sascha Steinmann; Bernhard Swoboda)

29.      Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children, in: Journal of Consumer Policy, Vol. 37, No. 2 (mit Gunnar Mau; Lucia Reisch).

30.      Which Price Is Best? The Impact of Pricing on Consumer Decision-Making and Evaluations of Premium Private Labeled Brands, in: Hunter, G. & Steenburgh, T. (eds.). Engaging Customers, 2014 AMA Marketing Educator’s Proceedings, Vol. 25, Chicago, IL. (mit Katharina Maria Fonferek; Sascha Steinmann).

 

2013

31.      The Role of Synergy and Complementarity in a Multichannel E-Commerce System, in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing – Proceedings of the 16th World Marketing Congress (WMC) 2013, Academy of Marketing Science, Melbourne, Australia, July 17-20, 2013 (mit Sascha Steinmann; Gerhard Wagner).

32.      Wie wirken Promotionsmechaniken am POS? Ergebnisse einer Kundenlaufstudie, in: planung & analyse, 1/2013 (mit Gunnar Mau).

33.      Retailer Corporate Social Responsibility I Relevant to Consumer Behavior, in: Business & Society, September 2013 (mit Joachim Zentes; Sascha Steinmann; Bernhard Swoboda; Dirk Morschett).

34.      Reciprocal Effects of the Corporate Reputation and Store Equity of Retails, in: Journal of Retailing, Vol. 89, 2013, No. 4, pp. 447-459 (mit Bernhard Swoboda; Bettina Berg).

35.      Effects of Cross-Channel Synergies and Complementarity in a Multichannel E-Commerce System – An Investigation of the Interrelation of E-Commerce, M-Commerce and IETV-Commerce, in: The International Review of Retail, Distribution and Consumer Research, Vol. 23, 2013, No. 5, pp. 571-581 (mit Gerhard Wagner; Sascha Steinmann).

36.      The Role of Synergy and Complementarity in a Multichannel E-Commerce System, in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing – Proceedings of the 16th World Marketing Congress (WMC) 2013, Academy of Marketing Science, Melbourne, Australia, July 17-20, 2013 (mit Gerhard Wagner; Sascha Steinmann).

37.      Perceived Differentiation in Online Retailing – A Repertory Grid Approach, in: Proceedings of the 17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Valencia, Spain, July 3-5, 2013 (mit Julian Kellner; Stephan Zielke; Waldemar Toporowski; Gerhard Wagner).

38.      Pluralization of Online Retailing – The Relevance of Synergy and Complementarity Among Electronic Retail Channels, in: Proceedings of the 17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Valencia, Spain, July 3-5, 2013 [awarded as Best Paper] (mit Gerhard Wagner; Sascha Steinmann).

39.      Differentiation in Online Retailing: Analysing the Consumer’s Perspective Using a Repertory Grid Approach, in: Lost in Translation – Marketing in an interconnected world, Proceedings of the 42th EMAC Conference, Istanbul, Turkey, June 4-7, 2013 (mit Julian Kellner; Stephan Zielke; Waldemar Toporowski; Gerhard Wagner).

40.      Ein deutschsprachiges Inventar kaufbegleitender Emotionen, in: Marketing ZFP – Journal of Research and Management, 35. Jahrgang - Heft 04 – 4. Quartal - 2013 (mit Gunnar Mau; Oliver Büttner; Sebastian Schulz; Sascha Steinmann).

41.      Who is the loser when I lose the game? Does losing an advergame have a negative impact on the perception of the brand?, in: Journal of Advertising, Vol. 42, No. 2-3, pp. 183-195 (with Celina Steffen; Gunnar Mau).

42.      The Impact of Corporate Social Irresponsibility on Consumer Behavior in Retailing, in: Proceedings of the 17th EAERCD Conference 2013, 3 - 5 July, 2011, Valencia, Spain (mit Sascha Steinmann; Dirk Morschett).

43.      Analysing customer behaviour in multi channel retailing across the purchase process using a multi-state markov-model, in: Lost in Translation: Marketing in an interconnected World, Proceedings of the 42th EMAC Conference, 4-7 June, 2013, Istanbul, Turkey (mit Gunnar Mau; Sascha Steinmann; Günter Silberer; Dirk Morschett).

44.      Einsatz und Wirkung Virtueller Communities im Rahme von Online-Shops, in: Bruhn, Manfred; Hadwich, Karsten (Hrsg.): Dienstleistungsmanagement und Social Media – Potenziale, Strategien und Instrumente, Forum Dienstleistungsmanagement, (Springer/Gabler) Wiesbaden, S. 491-5130, 2013 (mit Peter Domma; Dirk Morschett).

45.      Shared First Product Moments. The Impact on Unboxing Videos on the Evaluation of New Products, in: Challenging the Bounds of Marketing Thought, Proceedings of the 2013 AMA Winter Marketing Educators’ Conference, Las Vegas, U.S.A., February 15-17, 2013 (mit Gunnar Mau; Richard Brückner; Sascha Steinmann).

46.      Do They Take it Seriously? The Impact of Corporate Social Responsibility and Irresponsibility on Consumer Behavior in Retailing, in: Noble, S.M. & Noble, C.H. (eds.). Challenging the Bounds of Marketing Thought, 2013 AMA Marketing Educator’s Proceedings, Vol. 24, Chicago, IL. (awarded as Best Paper in Track] (mit Sascha Steinmann; Dirk Morschett; Bernhard Swoboda; Joachim Zentes).

47.      Consumer Behavior in Multichannel E-Commerce, in: Challenging the Bounds of Marketing Thought, Proceedings of the 2013 AMA Winter Marketing Educators’ Conference, Las Vegas, U.S.A., February 15-17, 2013 (mit Gerhard Wagner; Sascha Steinmann).

48.      Supply-Chain-Flexibilität in einem dynamischen Geschäftsumfeld – Performancetreiber oder Kostenblock?, in: BFuP - Betriebswirtschaftliche Forschung und Praxis, Vol. 65, Heft 6, S. 603-625 (mit Joachim Zentes; Fabian Lehnert)

49.      The importance of retail brand equity and store accessibility for store loyalty in local competition, in: Journal of Retailing and Consumer Services, Vol. 20, 2013 (mit Bernhard Swoboda; Bettina Berg; Thomas Foscht) (published electronically January 9, dx.doi.org/10.1016/j.jretconser. 2013.01.011).

2012

50.      Mobile Online Shopping – One Shop, Three Doors to Enter: An Empirical Analysis on the Acceptance of Different Ways to Shop Mobile, in: Marketing to Citizens – Going beyond Customers and Consumers, Proceedings of the 41th EMAC Conference, Lisbon, Portugal, May 22-25, 2012 (mit Gerhard Wagner; Sascha Steinmann; Stefanie Schnütchen).

51.      Brand communication on social networking sites – An experimental study on the effects of communication style and an avatar on the attitude towards the brand, brand personality and consumer behaviour, in: Marketing to Citizens – Going beyond Customers and Consumers, Proceedings of the 41th EMAC Conference, Lisbon, Portugal, May 22-25 May, 2012 (mit Sascha Steinmann; Gerhard Wagner; Jan Quickels; Gunnar Mau).

52.      Segmenting Customers According to their Multidimensional Contact Sequences - Application of a Multidimensional Sequence Alignment Approach, in: Advances in Consumer Research, Vol. 39, 2012, MN: Association for Consumer Research, forthcoming (mit Sascha Steinmann; Gunnar Mau; Günter Silberer).

2011

53.      Cross-Channel Integration - Is it valued by customers?, in: The International Review of Retail, Distribution and Consumer Research, Vol. 21, 2011, No. 5, pp. 501-511 (mit Gerhard Wagner; Sascha Steinmann; Dirk Morschett).

54.      Analyzing Multidimensional Customer Contact Sequences with a Multi-State Markov-Model – Results of an Empirical Study in Retailing, in: Marketing 2011 – Delivering Value in Turbulent Times, 2011 AMA Educators’ Proceedings, San Francisco, U.S.A., August 5-7, 2011 (mit Sascha Steinmann; Gunnar Mau; Gerhard Wagner; Dirk Morschett).

55.      Online Adgames: A new tool for Marketing Communication, in: Proceedings of the World Marketing Congress of the Academy of Marketing Science 2011, forthcoming (mit Celina Steffen, Sascha Steinmann; Gunnar Mau).

56.      Differentiation in Online Retailing: Analysing the Consumer’s Perspective Using a Repertory Grid Approach, in: Lost in Translation – Marketing in an interconnected world, Proceedings of the 42th EMAC Conference, Istanbul, Turkey, June 4-7, 2013 (mit Julian Kellner; Stephan Zielke; Waldemar Toporowski; Gerhard Wagner).

57.      Cross-Channel Integration - Is it valued by customers?, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], Ljubljana, Slovenia, May 24-27, 2011 (mit Gerhard Wagner, Sascha Steinmann; Dirk Morschett).

58.      Does the outcome of the game affect the impact of in-game advertising?, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], Ljubljana, Slovenia, May 24-27, 2011 (mit Gunnar Mau, Sascha Steinmann, Günter Silberer).

59.      Tracking shoppers behaviour at the point of sale by using end-users mobile devices, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], Ljubljana, Slovenia, May 24-27, 2011 (mit Mohamed Bourimi; Gunnar Mau; Sascha Steinmann; Dogan Kesdogan).

60.      A Privacy-Respecting Indoor Localization Approach For Identifying Shopper Paths By Using End-Users Mobile Devices, in: Proceedings of IEEE ITNG Conference on Information Technology: New Generations, Las Vegas, USA, April 11-13, 2011 (mit Mohamed Bourimi; Gunnar Mau; Sascha Steinmann; Dominik Klein; Steffen Templin; Dogan Kesdogan).

61.      Online AdGames: Are they useful to influence players’ attitudes and behavior?, in: Srinivasan, R.; McAlister, L. (Eds.): Marketing Theory and Application, Proceedings of the 2011 AMA Winter Educators' Conference, Austin, TX, pp. 202-203 (mit Celina Steffen; Sascha Steinmann; Dirk Morschett).

2010

62.      Internationalization Strategies of Retail Chains – An Empirical Study, in: 52th AIB Annual Meeting Proceedings Rio de Janeiro, June 25-29, 2010 (mit Edith Olejnik; Bernhard Swoboda; Dirk Morschett).

63.      Integrated Retail Channels in Multichannel Retailing: Do Linkages between Retail Channels Impact Customer Loyalty?, in: Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter; Schramm-Klein, Hanna; Swoboda, Bernhard (Hrsg.): European Retail Research, Vol. 24, Issue II, Gabler: Wiesbaden 2010, S. 111-128.

64.      The effect of an integrated virtual community on the evaluation of an online store: Findings from an Internet experiment, in: Dahl, Darren, W.; Johar, Gita V.; van Osselaer, Stijn M.J. (Eds.): Advances in Consumer Research, Vol. 38, 2010, Duluth, MN : Association for Consumer Research (mit Peter Domma; Dirk Morschett; Joachim Zentes).

65.      Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?, in: Journal of International Management, Vol. 16, 2010, pp. 60-77 (mit Dirk Morschett; Bernhard Swoboda).

2009

66.      Exploring how garment firms choose international sourcing and sales country-markets, in: Journal of Fashion Marketing and Management, Vol. 13, 2009, No. 3, pp. 406-430 (mit Thomas Foscht; Cesar Maloles III; Bernhard Swoboda).

67.      Moderating role of involvement in building a retail brand, in: International Journal of Retail & Distribution Management, Vol. 37, 2009, No. 11, pp. 952-974 (mit Bernhard Swoboda; Frank Hälsig; Dirk Morschett, Dirk).

68.      Doing the Right Things and Doing the Things Right – Endorsers in Retail Store Flyer Advertising, in: The Association of Consumer Research (ACR) Annual North American Conference, Pittsburgh, October 22 – 25, 2009 (mit Bernhard Swoboda; Stefan Elsner; Thomas Foscht).

69.      A Behavioral-Based Analysis of the Changes of Structure, Systems and Culture in the Internationalisation Processes over Time, in: Larimo, Jorma; Vissak, Tiia (Eds.): Progress in International Business Research, Vol. 4, (Emerald) London 2009, pp. 41-65 (mit Bernhard Swoboda; Marting Jager; Dirk Morschett).

70.      Does Corporate Social Responsibility Pay for Retailers?; in: American Marketing Association (AMA) 2009 Winter Educator’s Conference, Tampa, FL. (mit Joachim Zentes; Dirk Morschett; Bernhard Swoboda).

2008

71.      Entry Modes for Manufacturers’ International After-Sales Service – Analysis of Transaction-specific, Firm-specific and Country-specific Determinants, in: Management International Review (mir), Vol. 48, 2008, No. 5, pp. 525-549 (mit Dirk Morschett; Bernhard Swoboda).

72.      Verticalization: The impact of channel strategy on product brand loyalty and the role of involvement in the fashion industry, in: Lee, Angela Y.; Soman, Dipip (eds.): Advances in Consumer Research, Vol. 35, 2008, pp. 289-297 (mit Dirk Morschett; Bernhard Swoboda).

73.      Einflussfaktoren auf die Wahl einer Markteintrittsstrategie - eine meta-analytische Untersuchung der Entscheidung zwischen Tochtergesellschaft und Kooperation, in: Zeitschrift für Betriebswirtschaft, Vol. 78, 2008, No. 5, pp. 509-551 (mit Dirk Morschett; Bernhard Swoboda).

74.      The Importance of the Retail Marketing Instruments and of their perceived conceptual Coherence in building a strong Retail Brand; in: American Marketing Association (AMA) 2008 Winter Educator’s Conference, Austin, TX. (mit Bernhard Swoboda; Thomas Foscht).

75.      Brand Personality of Retailers – An Analysis of its Applicability and its Effect on Store Loyalty, in: The International Review of Retail, Distribution and Consumer Research, Vol. 18, 2008, No. 2, pp. 167-184 (mit Joachim Zentes; Dirk Morschett).

2007

76.      The relevance of service in building a strong retail brand, in: Managing Service Quality, Vol. 17, 2007, No. 4, pp. 428-448 (mit Frank Hälsig; Dirk Morschett; Bernhard Swoboda).

77.      Internet vs. brick-and-mortar stores – Analysing the influence of shopping motives on retail channel choice among Internet users, in: Journal of Customer Behaviour, Vol. 6, 2007, No. 1, pp. 19-36 (mit Bernhard Swoboda; Dirk Morschett).

78.      The Relationship Between Retail Environment and Consumers’ Product Brand Loyalty in Vertical vs. Conventional Retail Channels, in: Mohr, J.; Fisher, R. (eds.): 2007 AMA Educators’ Proceedings - Enhancing Knowledge Development in Marketing (mit Bernhard Swoboda; Dirk Morschett).

79.      The Influence of Symbolic Retail Brand Attributes on Store Loyalty, in: Mohr, J.; Fisher, R. (eds.): 2007 AMA Educators’ Proceedings - Enhancing Knowledge Development in Marketing (mit Dirk Morschett; Bernhard Swoboda).

80.      Marketing Cooperation in the Vertical Channel: The Impact on Market Performance, in: Dixon, A. L.; Machleit, K. A. (Eds.): Marketing Theory and Application, Proceedings of the 2007 AMA Winter Educators' Conference, Chicago, IL, pp. 237-246 (mit Marcus Schögel).

81.      IT-Systeme als Enabler von Marketing-Kooperationen: Steigert der Einsatz von IT den Markterfolg durch vertikale Marketing-Kooperation?, in: Thexis, Vol. 27, 2007, No. 3, pp. 44-48 (mit Lambert Scheer).

2006

82.      Status Quo des Multi-Channel-Managements im deutschen Einzelhandel, in: Thexis, Vol. 26, 2006, No. 4, pp. 6-10 (mit Joachim Zentes).

83.      Marketing Adaptation in Foreign Markets – Analysis of External and Internal Antecedents, in: Grewal, Dhruv; Levy, Michael; Krishnan, R. (Eds.): Enhancing Knowledge Development in Marketing, Vol. 17, 2006 Summer Educators’ Conference Proceedings, Chicago, pp. 131-140 (mit Dirk Morschett; Bernhard Swoboda).

84.      The relationship between marketing performance, logistics performance and company performance for retail companies, in: International Review of Retail, Distribution and Consumer Research, Vol. 16, 2006, No. 2, pp. 275-295 (mit Dirk Morschett).

85.      Competitive strategies in retailing - An investigation of the applicability of Porter’s framework for food retailers, in: Journal of Retailing and Consumer Services, Vol. 13, 2006, No. 4, pp. 275-287 (mit Dirk Morschett; Bernhard Swoboda).

86.      Retail Channel Portfolios: Channel-Attributes vs. Integration-Benefit – What counts more?, in: Ekström, Karin; Brembeck, H. (Eds.): European Advances in Consumer Research, Vol. 7, (Association for Consumer Research) Duluth/MN 2006, pp. 377-384 (mit Dirk Morschett).

87.      Shopping orientations as determinants of attitude towards food retailers and perception of store attributes, in: Ekström, Karin; Brembeck, H. (Eds.): European Advances in Consumer Research, Vol. 7, (Association for Consumer Research) Duluth/MN 2006, pp. 160-167 (mit Dirk Morschett; Bernhard Swoboda).

2005

88.      Retail Formats: Integrated Channel Strategy and its Impact on Customer Loyalty, in: DeMoranville, Carol W. (Ed.): Marketing in an Inter-connected World: Opportunities and Challenges, Proceedings of the World Marketing Congress of the Academy of Marketing Science 2005, Volume XII, DeKalb/Illinois, USA, pp. 125-131 (mit Dirk Morschett).

89.      Cooperative arrangements or wholly-owned units? An investigation of organizational mode choice for international customer service, in: DeMoranville, Carol W. (Ed.): Marketing in an Inter-connected World: Opportunities and Challenges, Proceedings of the World Marketing Congress of the Academy of Marketing Science 2005, Volume XII, DeKalb/Illinois, USA, pp. 218-224 (mit Dirk Morschett).

90.      Multi-Channel Retailing, in: Journal of Internet Banking and Commerce, Vol. 10, 2005, No. 1 (Spring) (mit Dirk Morschett).

2004

91.      Logistikerfolg im Kontext des Gesamtunternehmenserfolgs: Analyse der Beziehungen zwischen Marketingerfolg, Logistikerfolg und Unternehmenserfolg, in: Logistik Management, Vol. 6, 2004, No. 3, pp. 47-66 (mit Joachim Zentes; Michael Neidhart).

2003

92.      Significance of consumer-related functional Integration of Channels in Multi-Channel Retailing Systems, in: Proceedings of the 12th International EAERCD Conference on Research in the Distributive Trades, July 2-4, 2003, Paris.

 

Präsentationen auf begutachteten wissenschaftlichen Konferenzen

2017

1.         An empirical investigation of consumers’ willingness to pay mobile in stores, in: Proceedings of the 19th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland, July 4-6, 2017 (mit Frank Hälsig; Gerhard Wagner) (forthcoming).

2.         How interactions between retailer and consumer affect consumer’s intention to use retailer’s in-store technologies, in: Proceedings of the 19th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland, July 4-6, 2017 (mit Gerhard Wagner; Theresia Mennekes, Oliver Borchers) (forthcoming).

3.         How storytelling affects the consumer: The impact of the fit between story and brand, in: Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands, May 23-26, 2017 (mit Gerhard Wagner; Theresia Mennekes; Gunnar Mau) (forthcoming).

4.         Does mental construal influence the perception of incongruent advertisement? The case of incongruent brands in eSports, in: Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands, May 23-26, 2017 (mit Frederic Nimmermann; Gerhard Wagner; Gunnar Mau) (forthcoming).

5.         Consumers’ Benefit and Risk Perceptions of Cross-Border E-Commerce, in: Proceedings of the Winter AMA Conference: Better Marketing for a Better World, Vol. 28, Orlando, U.S.A., February 17-19, 2017 (mit Gerhard Wagner; Frederic Nimmermann).

6.         Does Delivery Time moderate the Effects of Vivid Product Images in Online Stores?, in: Proceedings of the Winter AMA Conference: Better Marketing for a Better World, Vol. 28, Orlando, U.S.A., February 17-19, 2017 (mit Gunnar Mau; Frederic Nimmermann; Gerhard Wagner; Sascha Steinmann).

7.         Analyzing Drivers of Consumers’ Acceptance of Mobile Proximity Payment, in: Proceedings of the Winter AMA Conference: Better Marketing for a Better World, Vol. 28, Orlando, U.S.A., February 17-19, 2017 (mit Frank Hälsig; Gerhard Wagner).

2016

8.         Understanding the new online customer journey: The multichannel e-commerce framework, in: Proceedings of the 19th AMS World Marketing Congress, Paris, France, July 19-23, 2016 (mit Gerhard Wagner; Sascha Steinman; Gunnar Mau).

9.         Motivators, Inhibitors and Moderators of Cross-Border Online Shopping, in: Proceedings of the Academy of International Business (AIB) 2016 Annual Meeting, New Orleans, U.S.A., June 27-30, 2016 (mit Gerhard Wagner; Matthias Schu).

10.      A research agenda for the multi-device customer journey of online retailing: Introducing the multichannel e-commerce framework, in: Marketing in the Age of Data, Proceedings of the 45th EMAC Conference, Oslo, Norway, May 24-27, 2016 (mit Gerhard Wagner; Sascha Steinman; Gunnar Mau).

11.      The role of the in-store location of a promotional display for shoppers’ attention and buying decisions, in: Marketing in the Age of Data, Proceedings of the 45th EMAC Conference, Oslo, Norway, May 24-27, 2016 (mit Gunnar Mau; Gerhard Wagner; Markus Schweitzer; Sascha Steinman).

12.      Are consumers ready for m-payment? Using Tri 2.0 to investigate consumers’ acceptance of in-store mobile payment, in: Marketing in the Age of Data, Proceedings of the 45th EMAC Conference, Oslo, Norway, May 24-27, 2016 (mit Frank Hälsig; Torben Koop; Gerhard Wagner).

13.      The Role of Color and Color Contrast of Icons for Mobile Gaming Apps in Influencing Consumer Responses – Results of an Experimental Study, in: Proceedings of the AMA Winter Marketing Educators’ Conference 2016, Las Vegas, U.S.A., February 26-28, 2016 (mit Robér Rollin; Sascha Steinman; Gunnar Mau; Gerhard Wagner).

2015

14.      E-Tailing in a Connected Devices World: A Review and Research Agenda, in: 18th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Rennes, France, July 1-3, 2015 (mit Gerhard Wagner; Sascha Steinmann).

15.      The Impact of Additional Product Information from Mobile Applications on Purchase Decisions at the Point-of-Sale - Results of an Experimental Study, in: Proceedings of the 18th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Rennes, France, July 1-3, 2015 (mit Sascha Steinmann; Gerhard Wagner).

16.      From Couch Potato to Couch Purchaser: Consumers’ Motivations to shop online through Internet-enabled TV, in: Collaboration in Research, Proceedings of the 44th EMAC Conference, Leuven, Belgium, May 26-29, 2015 (mit Sascha Steinmann; Gerhard Wagner).

17.      Consumers’ Attitude and Intention towards Internet-enabled TV Shopping, in: AMA/ACRA Triennial Retailing Conference Proceedings, Miami, U.S.A., March 4-7, 2015 (mit Gerhard Wagner; Sascha Steinmann; Olaf Rank) (forthcoming).

18.      An Analysis of Retail Brand Patronage Patterns from A Network Perspective, in: AMA/ACRA Triennial Retailing Conference Proceedings, Miami, U.S.A., March 4-7, 2015 (mit Natalie David; Olaf Rank; Gerhard Wagner) (forthcoming).

19.      The Impact of Additional Product Information from Mobile Applications on Purchase Decisions at the Point-of-Sale, in: AMA/ACRA Triennial Retailing Conference Proceedings, Miami, U.S.A., March 4-7, 2015 (mit Gunnar Mau; Sascha Steinmann; Gerhard Wagner) (forthcoming).

20.      Retail Patronage as a Network – An alternative Approach to Customer Segmentation, in: 2015 AMA Marketing Educator’s Proceedings, Vol. 25, San Antonio, TX, U.S.A., February 13-15, 2015 (mit Natalie David; Olaf Rank; Gerhard Wagner) (forthcoming).

2014

21.      Konzeptionelle Überlegungen und empirische Befunde zur Fragmentierung des E-Commerce: Die „Multi-Channel-E-Commerce“-Perspektive [Conceptual Considerations and empirical Results for the Fragmentation of E-Commerce: The „Multi-Channel-E-Commerce“-Perspective], in: Handelsforschung 2014, Trier, Germany, October 16-18, 2014 (mit Gerhard Wagner; Sascha Steinmann).

22.      The Path to Purchase Online is Versatile – An Overview and Classification of E-Channels from a Consumer’s Perspective, in: 2014 Shopper Marketing Pricing Conference, Stockholm, Sweden, May 8-10, 2014 (mit Julian Kellner; Gerhard Wagner; Sascha Steinmann).

23.      Evaluating the Impact of Regional Marketing Projects on the Development of Regions from Different Stakeholder Perspectives, in: 4th International Conference on Tourism Research, Kota Kinabalu, Sabah, Malaysia (mit Kim-Kathrin Kunze)

24.      2.    The Impact of Regional Marketing Projects on the Development of Regions with Respect to Different Stakeholder Perspectives, in: 2nd International Conference on Hospitality and Tourism Management 2014, Colombo, Sri Lanka (mit Kim-Kathrin Kunze)

25.      3.    One Regional Marketing Project, Two and a Half Regions - Evaluating Marketing Activities of Regions with Respect to Different Stakeholder Perspectives, in: Conference on Interregional Place Branding 2014, Lübeck, Germany (mit Kim-Kathrin Kunze)

26.      The More the Merrier? The Effects of Additional Information Through the Use of Mobile Apps on Purchase Decisions, Paper presented at the 43rd European Marketing Association Conference (EMAC), Valencia, Spain, June 3-6, 2014 (mit Gunnar Mau; Gerhard Wagner; Sascha Steinmann).

27.      Is less sometimes more? The influence of additional information from mobile apps on purchase decisions at the POS, Paper presented at the 2014 Shopper Marketing: Instore, On-line, Social, and Mobile Conference, Stockholm, Schweden, Mai 8-10, 2014 (mit Gunnar Mau; Gerhard Wagner; Sascha Steinmann).

2013

28.      Pluralization of Online Retailing – The Relevance of Synergy and Complementarity Among Electronic Retail Channels, in: 17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD) 2013, Valencia, Spain, July 3-5, 2013 (mit Gerhard Wagner; Sascha Steinmann).

29.      The Role of Synergy and Complementarity in a Multichannel E-Commerce System, Academy of Marketing Science, in: World Marketing Congress (WMC) 2013, Melbourne, Australia, July 17-20, 2013 (accepted) (mit Gerhard Wagner; Sascha Steinmann).

30.      Consumer Behavior in Multichannel E-Commerce, in: AMA Winter Marketing Educators’ Conference 2013, Las Vegas, U.S.A, February 15-17, 2013 (mit Gerhard Wagner; Sascha Steinmann).

31.      Understanding the Brand Equity of Multichannel Retailers, in: European Marketing Academy Conference (EMAC), Istanbul, Turkey, June 4-6, 2013 (mit Joachim Zentes und Sebastian Rittinger)

32.      Shared First Product Moments: The Impact of Unboxing Videos on the Evaluation of New Products, in: AMA (eds.): Marketing 2013: Challenging the Bounds of Marketing Thought, Winter AMA Educators' Proceedings, 2013 (mit Sascha Steinmann; Richard Brückner; Gunnar Mau; Michael Schuhen).

33.      Do they take it Seriously? The Impact of Corporate Social Irresponsibility on Consumer Behavior in retailing, in: American Marketing Association (AMA) Winter Marketing Educators' Conference, Las Vegas, February 15-17, 2013. Awarded as the best paper in the “Social Responsibility & Sustainability track” (mit Sascha Steinmann; Dirk Morschett; Bernhard Swoboda; Joachim Zentes).

34.      Building a Strong Retail Brand: A Comparative Analysis of Non-Food-Retail Sectors, in: European Academy of Marketing (EMAC), June 4-7, 2013 (mit Frank Hälsig; Bernhard Swoboda; Dirk Morschett) (accepted).

35.       Supply-Chain-Flexibilität in einem dynamischen Geschäftsumfeld – Performancetreiber oder Kostenblock?, Vortrag anlässlich der Tagung der Wissenschaftlichen Kommission Internationales Management, Augsburg, 22.-23. Februar 2013 (mit Joachim Zentes und Fabian Lehnert)

2012

36.      Does a health warning really matter? Children*s reaction on verbal warnings when they like the brand, 5th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption, Milan, Italy (mit Gunnar Mau, Celina Steffen, Sascha Steinmann).

37.      Is there a Dark Side of Adgames? – The Impact of Losing the Game in: 2012 INFORMS Marketing Science Conference, Boston, U.S.A., June 7-9, 2012 (mit Gunnar Mau, Celina Steffen).

38.      Die Relevanz innovativer Online-Zugänge für den (Online-)Handel [The Relevance of Innovative Online-Devices for (Online-)Retailing], in: Handelsforschung 2012, Göttingen, Germany, 2012 (mit Gerhard Wagner; Sascha Steinmann).

39.      A Study to Evaluate Consumers Intention to Use Stationary, Mobile and TV Devices for Online Shopping, in: 2012 INFORMS Marketing Science Conference, Boston, U.S.A., June 7-9, 2012 (mit Gerhard Wagner; Sascha Steinmann).

40.      The Impact of Social Distance in Virtual Brand Communities on Consumer Behavior, in: 2012 INFORMS Marketing Science Conference, Boston, U.S.A., June 7-9, 2012 (mit Sascha Steinmann; Gunnar Mau; Jan Quickels; Gerhard Wagner).

41.      An Empirical Investigation of Supply Chain Flexibility and Performance in the Present Dynamic Environment, in: European International Business Academy (EIBA) Conference, Brighton, Großbritannien, 7.-9. Dezember 2012 (mit Joachim Zentes und Fabian Lehnert)

42.      An Empirical Investigation of Supply Chain Flexibility and Performance in the Present Dynamic Environment, 1st.WSEAS International Conference on Risk Management, assessment and Mitigation (RIMA), Zlin, Tschechien, 20.-22. September 2012 (mit Joachim Zentes und Fabian Lehnert)

43.      The Role of Local Competition on Retail Brand Equity and Store Accessibility Effects, in: American Marketing Association (AMA) Winter Marketing Educators' Conference, St. Petersburg, February 17-19, 2012 (mit Bettina Berg; Bernhard Swoboda).

44.      Reciprocal Effects of Retailers’ Corporate Reputation and Store Equity, in: American Marketing Association (AMA) Winter Marketing Educators' Conference, St. Petersburg, February 17-19, 2012 (mit Bettina Berg; Bernhard Swoboda).

2011

45.      An Empirical Investigation on Customer Evaluation of Individual Retail Channels and Their Integration in a Multichannel System, in: AMA Summer Marketing Educators' Conference 2011, San Francisco, U.S.A., August 5-7, 2011 (mit Gerhard Wagner; Sascha Steinmann; Dirk Morschett).

46.      Analyzing Multidimensional Customer Contact Sequences with a Multi-State Markov-Model - Results of an Empirical Study in Retailing, in: AMA Summer Marketing Educators' Conference 2011, San Francisco, U.S.A., August 5-7, 2011 (mit Sascha Steinmann; Gunnar Mau; Gerhard Wagner; Dirk Morschett).

47.      The Effects of Customer Evaluations of Channel Integration: Does an Integrated Multichannel Strategy Pay Off? , Academy of Marketing Science, in: World Marketing Congress (WMC) 2011, Reims, France, July 19-23, 2011 (mit Gerhard Wagner; Sascha Steinmann).

48.      Cross‐Channel Integration – Is it valued by Customers?, in: 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), Parma, Italy, June 29 – July 1, 2011 (mit Gerhard Wagner; Sascha Steinmann; Dirk Morschett).

49.      Cross-Channel Integration - Is it valued by customers? , in: 40th EMAC Conference, Ljubljana, Slovenia, May 24-27, 2011 (mit Gerhard Wagner; Sascha Steinmann; Dirk Morschett).

50.      What do we really know about antecedents of international divestment? A systematic review, in: European International Business Academy (EIBA) Conference, Bucharest, December 8-10, 2011 (mit Dirk Morschett; Anett Donath; Bernhard Swoboda).

51.      Does Scanning and Planning really make a Difference in international markets? An Investigation of SME's Performance Effects, in: European International Business Academy (EIBA) Conference, Bucharest, December 8-10, 2011(mit Edith Olejnik; Bernhard Swoboda).

52.      A Multidimensional Sequence Alignment Approach to Cluster Customers by their Multidimensional Contact Sequences - Results of an Empirical Study in Retailing, AMA Summer Marketing Educators' Conference 2011, August 5-7, San Francisco, USA (mit Sascha Steinmann; Günter Silberer; Gunnar Mau).

53.      Analyzing Multidimensional Customer Contact Sequences with a Multi-State Markov-Model - Results of an Empirical Study in Retailing, AMA Summer Marketing Educators' Conference 2011, August 5-7, San Francisco, USA (mit Sascha Steinmann; Gunnar Mau; Gerhard Wagner; Dirk Morschett).

54.      An Empirical Investigation on Customer Evaluation of Individual Retail Channels and Their Integration in a Multichannel System, AMA Summer Marketing Educators' Conference 2011, August 5-7, San Francisco, U.S.A. (accepted) (mit Gerhard Wagner; Sascha Steinmann; Dirk Morschett).

55.      The Effects of Customer Evaluations of Channel Integration: Does an Integrated Multichannel Strategy Pay Off?, Academy of Marketing Science, World Marketing Congress (WMC) 2011, July 19-23, Reims, France (mit Gerhard Wagner; Sascha Steinmann).

56.      Online Adgames: A new tool for Marketing Communication, Academy of Marketing Science, World Marketing Congress (WMC) 2011, July 19-23, Reims, France (mit Celina Steffen; Sascha Steinmann; Gunnar Mau).

57.      Does Playing an Adgame Change Players' Attitude toward the Brand? 10th International Conference on Research in Advertising (ICORIA), June 24-25, 2011, Berlin, Germany (mit Celina Steffen; Gunnar Mau).

58.      Symposium: Nachhaltigkeit: Wer hat eigentlich den Hut auf? Der Hut gehört der Marketingabteilung!, Vortrag anlässlich der 73. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V., Kaiserslautern, 17. Juni 2011.

59.      The importance of flow experience within online adgames. Vortrag auf der AAA 2011 Annual Conference der American Academy of Advertising (AAA) (mit Celina Steffen; Gunnar Mau; Sascha Steinmann).

60.      Tracking Shoppers Behavior at the Point of Sale by Using End‐Users Mobile Devices, 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), June 29– July 1, 2011,Parma, Italy (mit Mohamed Bourimi; Gunnar Mau; Sascha Steinmann; Dogan Kesdogan).

61.      The effect of an Integrated Virtual Community on the Evaluation of an Online Store: Findings from an Internet Experiment, 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), June 29– July 1, 2011,Parma, Italy (mit Peter Domma; Joachim Zentes; Dirk Morschett).

62.      Disintermediation in Distribution Channels – A Transaction Cost‐based Analysis of Wholesalers; ?, 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), June 29– July 1, 2011,Parma, Italy (mit Dirk Morschett; Joachim Zentes).

63.      Cross‐Channel Integration – Is it valued by Customers?, 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), June 29– July 1, 2011,Parma, Italy (mit Gerhard Wagner; Sascha Steinmann; Dirk Morschett).

64.      Segmenting Customers by their Multidimensional Contact Sequences – Results of an Empirical Study in Retailing, 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), June 29– July 1, 2011,Parma, Italy (mit Sascha Steinmann; Günter Silberer; Gunnar Mau).

65.      A Multi‐State Markov‐Model for Analyzing Multidimensional Customer Contact Sequences in Retailing, 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), June 29– July 1, 2011,Parma, Italy (mit Sascha Steinmann; Gunnar Mau; Dirk Morschett).

66.      Is Forbidden Fruit Sweeter? The Influence of Verbal Warnings about the Health Risks of Drinks on Children's Consumption Decisions, 10th International Conference on Research in Advertising (ICORIA), June 24-25, 2011, Berlin, Germany (Gunnar Mau; Celina Steffen; Sascha Steinmann).

67.      Does the outcome of the game affect the impact of in-game advertising?, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference, May 24-27, 2011, Ljubljana, Slovenia (mit Gunnar Mau; Sascha Steinmann; Günter Silberer).

68.      A Privacy-Respecting Indoor Localization Approach For Identifying Shopper Paths By Using End-Users Mobile Devices, in: Proceedings of IEEE ITNG Conference on Information Technology: New Generations, April 11-13, 2011, Las Vegas, USA (Mohaned Bourimi; Gunnar Mau; Sascha Steinmann; Dominik Klein; Steffen Templin; Dogan Kesdogan).

69.      Online AdGames: Are they useful to influence players’ attitudes and behavior?; in: Srinivasan, R.; McAlister, L. (Eds.): Marketing Theory and Application, Proceedings of the 2011 AMA Winter Educators' Conference, Austin, TX, pp. 202-203 (mit Celina Steffen; Sascha Steinmann; Dirk Morschett).

70.      The importance of flow experience within online adgames. Vortrag auf der AAA 2011 Annual Conference der American Academy of Advertising (AAA) (mit Celina Steffen; Gunnar Mau; Sascha Steinmann).

2010

71.      Digitale Einkaufsbegleiter: Nutzungsmuster von Smartphones zur Entscheidungsunterstützung im Rahmen von Kaufprozessen [Digital Shopping Companions: Use Patterns of Smartphones for Decision Support in Buying Processes], Handelsforschung 2010, Berlin, Germany, 2010 (mit Gerhard Wagner; Gunnar Mau; Sascha Steinmann).

72.      he Integration-Responsiveness framework – Development and empirical analysis of a three-level perspective, accepted for presentation at the European International Business Academy (EIBA) Annual Conference 2010, Porto, December 2010 (mit Dirk Morschett; Bernhard Swoboda).

73.      Successful subsidiary strategy patterns in different environments – A configurational perspective, accepted for presentation at the European International Business Academy (EIBA) Annual Conference 2010, Porto, December 2010 (mit Dirk Morschett).

74.      An experimental investigation of the influence of virtual community characteristics on consumers’ evaluations of an online store, accepted for presentation at the 39th Annual Conference of the European Marketing Academy (EMAC) 2010, Copenhagen, Denmark, June 1-4, 2010 (mit Peter Domma; Dirk Morschett; Joachim Zentes).

75.      Internationalization Strategies of Retail Chains – An Empirical Study, in: 52th AIB Annual Meeting Proceedings Rio de Janeiro, June 25-29, 2010 (mit Bernhard Swoboda; Edith Olejnik; Dirk Morschett).

76.      Sports Sponsorship and its influence on consumer brand identification, accepted for presentation at the 39th Annual Conference of the European Marketing Academy (EMAC) 2010, Copenhagen, Denmark, June 1-4, 2010 (mit Jens Zimmermann; Julia Naskrent; Bernhard Swoboda).

77.      Impact of retail internationalization on KAM centralization, accepted for presentation at the 39th Annual Conference of the European Marketing Academy (EMAC) 2010, Copenhagen, Denmark, June 1-4, 2010 (mit Bernhard Swoboda; Andrea Schlüter; Bettina Berg).

2009

78.      Do Consumers Care About A Retailer’s Corporate Social Responsibility? – An Investigation Of The Impact Of CSR Activities On Consumer Behavior”, accepted for presentation at the 2009 World Marketing Congress, Oslo, July 22 – 25, 2009 (mit Joachim Zentes; Dirk Morschett; Bernhard Swoboda).

79.      Coordination of Foreign Subsidiaries – A Configurational Perspective, Presentation at the European International Business Academy (EIBA) Annual Conference 2009, Valencia, December 2009 (mit Dirk Morschett; Bernhard Swoboda).

80.      Impacts of standardization of visible offers on internal processes and the moderating role of psychic distance: The case of store retailers, in: EIBA Annual Conference, Valencia, December 2009 (mit Bernhard Swoboda; Dirk Morschett).

81.      Influence Factors, Barriers and Effects of International Divestment – A Review, Presentation at the AIB (Academy of International Business) 2009 Annual Meeting, San Diego, USA, June 27-30, 2009 (mit Dirk Morschett; Annett Donatht; Jan-Hendrik Fisch).

82.      Fit between Internationalization Stage and Firms’ Structure, Systems and Culture – A Profile Deviation Perspective, Presentation at the AIB (Academy of International Business) 2009 Annual Meeting, San Diego, USA, June 27-30, 2009 (mit Bernhard Swoboda; Martin Jager; Dirk Morschett).

83.      Intra Firm Coordination, Entrepreneurship and learning, in: 51th AIB Annual Meeting Proceedings San Diego, June 27-30, 2009 (mit Dirk Morschett; Marcus Aschenbrenner; Bernhard Swoboda).

84.      Does the Impact of Retailer Attributes on Store Image vary Between Retail Formats? Insights from the Romanian Grocery Market, in: Proceedings of the 16th World Marketing Congress of the Academy of Marketing Science (AMS), Oslo, 2009 (mit Bernhard Swoboda; Bettina Berg; Christian Dabija).

85.      The Influence of Retailers’ Corporate Social Responsibility Activities on Consumer’s Loyalty and Purchasing Behavior, in: Proceedings of the 38th European Marketing Association Conference (EMAC), Nantes, France, May 26-29, 2009 (mit Joachim Zentes; Dirk Morschett; Bernhard Swoboda).

86.      The Effects of Structural Bonds on Competitive Advantage and Relationship Quality in Channel Relationships, Vortrag bei der 15th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), July 15-18, 2009, Surrey (Großbritannien) (mit Sandra Pocsay; Joachim Zentes).

87.      Relationship Quality in Franchise Networks and Cooperative Groups in the Retailing and Services Industry: The Role of Formal Coordination Mechanisms, Vortrag bei der 15th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), July 15-18, 2009, Surrey (Großbritannien) (mit Lambert Scheer; Joachim Zentes).

88.      The Effectiveness of the Different Endorser Types in Store Flyer Advertising, Vortrag bei der 15th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), July 15-18, 2009, Surrey (Großbritannien) (mit Bernhard Swoboda; Stefan Elsner).

89.      Performance Impacts of Retailers' Corporate Social Responsibility, Vortrag bei der 15th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), July 15-18, 2009, Surrey (Großbritannien) (mit Joachim Zentes; Dirk Morschett; Bernhard Swoboda).

90.      How Relevant is a Retailers' Corporate Social Responsibility for Consumer Behaviour, Vortrag bei der 15th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), July 15-18, 2009, Surrey (Großbritannien) (mit Joachim Zentes; Dirk Morschett; Sandra Pocsay).

91.      Performance Implications of Corporate Social Responsibility for Retailers, in: Proceedings of the 38th European Marketing Association Conference (EMAC), Nantes, France, May 26-29, 2009 (mit Joachim Zentes; Dirk Morschett; Bernhard Swoboda).

92.      The Influence of Structural Bonds on Competitive Advantage and Relationship Quality in Wholesaler-Managed Customer Networks, Presentation at the 38th Annual Conference of the European Marketing Academy (EMAC) 2009, Nantes, France, May 26-29, 2009 (mit Sandra Pocsay; Joachim Zentes; Dirk Morschett).

2008

93.      A Behavioural-based Analysis of the Changes of Structure, Systems and Culture in the Internationalisation Processes Over Time, presentation at the European International Business Academy Annual Conference 2008, Tallinn, December 11–13 2008 (mit Bernhard Swoboda; Marting Jager; Dirk Morschett).

94.      Successful Coordination of Structures and Processes in Internationalisation Stages – Analysis of Family-Owned SMEs Time, presentation at the European International Business Academy Annual Conference 2008, Tallinn 2008 (mit Bernhard Swoboda; Marting Jager; Dirk Morschett).

95.      Corporate Social Responsibility of Retail Companies: Is it relevant for Consumers’ Purchasing Behavior?, presentation at the 11th Etienne THIL French Retailing Conference, La Rochelle, October 2–3, 2008 (mit Joachim Zentes).

96.      Effects of Standardised Corporate Branding on Employees: A Cross-national and Country-specific Study, presentation at the AIB 2008 Annual Meeting, Milan, June 30 - July 03, 2008 (mit Bernhard Swoboda; Markus Meierer; Dirk Morschett).

97.      What do we really know about Foreign Market Entry Strategy Decisions? A Meta-Analysis on the Choice between Wholly-Owned Subsidiaries and Cooperative Arrangements, presentation at the AIB 2008 Annual Meeting, Milan, June 30 - July 03, 2008 (Best Paper Proceedings) (mit Dirk Morschett; Bernhard Swoboda).

98.      The combined influence of product and channel perception and the impact of channel strategy on product brand loyalty, presentation at the 37th Annual Conference of the European Academy of Marketing (EMAC), Brighton, May 27-30, 2008 (mit Dirk Morschett; Bernhard Swoboda).

99.      Determinants of the choice of a market entry strategy – A meta-analytic study on the decision between wholly-owned subsidiaries and cooperative arrangements, presentation at the 37th Annual Conference of the European Academy of Marketing (EMAC), Brighton, May 27-30, 2008 (mit Dirk Morschett; Bernhard Swoboda).

100.    Determinants of retail brand strength: A comparative analysis of different retail sectors based on multi-group structural equation modelling, presentation at the 37th Annual Conference of the European Academy of Marketing (EMAC), Brighton, May 27-30, 2008 (mit Frank Hälsig; Bernhard Swoboda).

101.    The impact of channel strategy on product brand loyalty and the role of involvement in the fashion industry, Presentation in the doctoral program of the University of Graz, January 10, 2008, Graz.

2007

102.    Knowledge Flows, Choice of Market Entry Strategies and Use of Coordination Mechanisms in Multinational Service Companies, presentation at the 2007 EIBA Conference (European International Business Academy), University of Catania/Italy, December 13-15, 2007 (mit Dirk Morschett).

103.    Analysis of the Influence of Customer's Shopping Motives on the Impact of Retailer Attributes on Customer-Based Retail Brand Equity, presentation at the World Marketing Congress of the Academy of Marketing Science 2007, Verona, July 11-14, 2007 (mit Bernhard Swoboda; Frank Hälsig; Dirk Morschett).

104.    Enhancing Consumer-Oriented Retail Brand Equity: A Comparison of the Influence of Different Retail Marketing Instruments in DIY and Textile Retailing, presentation at the World Marketing Congress of the Academy of Marketing Science 2007, Verona, July 11-14, 2007 (mit Frank Hälsig; Dirk Morschett; Bernhard Swoboda).

105.    Retail brand personality and self-congruity: Influence on shoppers’ store loyalty, presentation at the 36th Annual Conference of the European Marketing Academy (EMAC) 2007, Reykjavik, May 22-25, 2007 (mit Dirk Morschett; Magali Jara; Bernhard Swoboda).

106.    External and internal determinants of the level of marketing standardisation/adaptation in international marketing, presentation at the 36th Annual Conference of the European Marketing Academy (EMAC) 2007, Reykjavik, May 22-25, 2007 (mit Thomas Foscht; Dirk Morschett; Bernhard Swoboda, Bernhard:

107.    „Multichannel Retailing – Consequences and Success Factors“, presentation at the Retail Research Forums of the University of Manchester, Manchester Business School, London, May 03, 2007.

108.    Retail Brand Personality – Analyse der Übertragbarkeit des Konzepts der Markenpersönlichkeit auf Handelsunternehmen, presentation at the Annual Meeting of the „Wissenschaftliche Kommission Marketing im Verband der Hochschullehrer“,January 18-20, 2007, Berlin (mit Dirk Morschett).

109.    The influence of self-congruity, brand personality and brand performance on store loyalty, presentation at the European Conference of the Association for Consumer Research (EACR), Mailand, July 11-14, 2007 (mit Dirk Morschett; Frank Hälsig; Magali Jara).

110.    Brand Personality of Retailers – An Analysis of its Applicability and its Effect on Store Loyalty, presentation at the 14th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), June 27-29, 2007, Saarbrücken (mit Joachim Zentes; Dirk Morschett).

111.    The Influence of Self-Congruity and Retailer Performance on Store Loyalty, presentation at the 14th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), June 27-29, 2007, Saarbrücken (mit Dirk Morschett).

112.    The Influence of Environmental Cues on the Loyalty to Branded Products, presentation at the 14th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), June 27-29, 2007, Saarbrücken (mit Dirk Morschett).

2006

113.    Consumer Usage of Retail Channels among Internet Users - the Role of Shopping Motives, presentation at the SMA Conference 2006 (Society for Marketing Advances), Nashville, November 1-4, 2006 (mit Dirk Morschett; Bernhard Swoboda).

114.    Cities as shopping destinations – Implications for city marketing activities from the consumers’ points of view, presentation at the CIRM 2006 (Contemporary Issues in Retailing and Marketing), Manchester Metropolitan University Business School, 06-07 September, 2006, Manchester (mit Dirk Morschett).

115.    Behavioural Aspects of Online-Shopping: Evaluation of Internet Shops and its Influence on Buying Behaviour, presentation at the 13th EIRASS Conference on Retailing and Consumer Services 2006, 09-12 July, 2006, Budapest (mit Dirk Morschett; Bernhard Swoboda).

116.    Analysis of the Retail/Corporate Brand of Retail Companies and their Relation to Perceptions of Store Attributes – A Theoretical Model and a Comparison of Empirical Results in Different Retailing Industries, presentation at the 13th EIRASS Conference on Retailing and Consumer Services 2006, 09-12 July, 2006, Budapest (mit Frank Hälsig; Bernhard Swoboda).

117.    The Fit of Marketing Instruments and its Impact on Brand Strength, presentation at the 13th EIRASS Conference on Retailing and Consumer Services 2006, 09-12 July, 2006, Budapest (mit Dirk Morschett; Bernhard Swoboda).

118.    The Impact of Vertical Coordination within the Marketing Channel on Market Performance, presentation at the 35th Conference of the European Marketing Academy (EMAC), 23-26 May, 2006, Athens, Greece (mit Dirk Morschett).

119.    Morschett, Dirk; Schramm-Klein, Hanna: Market Entry Strategies for International Customer Service, presentation at the 35th Conference of the European Marketing Academy (EMAC), 23-26 May, 2006, Athens, Greece.

120.    Anpassung des Marketing auf Auslandsmärkten: Die Bedeutung externer und interner Determinanten, presentation at the „Habilitanden-Workshop“ of the „Wissenschaftliche Kommission Internationales Management im Verband der Hochschullehrer“, 19 February, 2006, Bremen.

121.    Brand Personality Index – Eine Anwendung auf Handelsunternehmen, presentation at the Retail Research Conference of the „Wissenschaftliche Kommission Marketing des Verbands der Hochschullehrer für Betriebswirtschaft“, 23-25 February, 2006, St. Gallen (mit Dirk Morschett).

2005

122.    Interdependencies between retail marketing and retail logistics, presentation at the 13th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), 29 June - 01 July, 2005, Lund (Sweden) (mit Dirk Morschett).

123.    Competitive Strategies of Food Retailing Companies – Two Perspectives, presentation at the 13th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), 29 June - 01 July, 2005, Lund (Sweden) (mit Dirk Morschett).

2004

124.    Marketingziele versus Logistikziele im Handel: Ein Konflikt? - Theoretische Überlegungen und empirische Befunde, presentation at the Retail Research Conference of the „Wissenschaftliche Kommission Marketing des Verbands der Hochschullehrer für Betriebswirtschaft“, 18-19 June, 2004, Saarbrücken.

125.    Marketingziele versus Logistikziele: Ein Konflikt? - Theoretische Überlegungen und empirische Befunde, presentation at the 2nd Scientific Symposium of the Bundesvereinigung Logistik, 25-26 May, 2004, Berlin.

126.    Main Research Topics in Retailing - Analysis of German Research Activities, presentation at the XX° Congrès de l’Association Française de Marketing - Actes, 6-7 May, 2004, Saint-Malo (France).

127.    Control Modes for After-Sales Service Activities in Foreign Markets, presentation at the 4th Annual Conference of the European Academy of Management (EURAM), 5-8 May, 2004, University of St. Andrews (UK), Proceedings, Special Track: Global, National and Local Practices in Multinational Corporations (mit Dirk Morschett).

Beiträge in Praxis-Zeitschriften sowie sonstige Publikationen / Other Publications

2016

1.     Sind detaillierte Produktpräsentationen besser als Abstrakte? Die empfundene Distanz moderiert die Effekte der Vividness, in: Retailing & Consumer Goods Marketing, 7. Jg., 2016, Nr. 1, S. 24-30 (mit Gunnar Mau; Frederic Nimmermann; Sascha Steinmann).

2015

2.     Wie Storytelling auf den Käufer wirkt: Der Einfluss der Passung von Marke und Story, in: Retailing & Consumer Goods Marketing, 6. Jg., 2015, Nr. 2, S. 15-20 (mit Theresia Jung; Gerhard Wagner; Gunnar Mau).

3.     Der Einfluss von elektronischen Kanälen und digitalen Kundenkontaktpunkten auf das Konsumentenverhalten, in: Retailing & Consumer Goods Marketing, 6. Jg., 2015, Nr. 2, S. 31-34 (mit Gerhard Wagner).

2014

4.     Wie beurteilen Konsumenten das Online-Shopping über einen Smart TV?, in: Retailing & Consumer Goods Marketing, 5. Jg., 2014, Nr. 1, S. 21-26 (mit Gerhard Wagner; Sascha Steinmann).

2013

5.     Online-Shopping 3.0 – Konsumenten beurteilen stationäre, mobile und Internet-TV-Endgeräte, in: Handeln! – Ausgabe 1, Juni 2013, S. 26 (mit Hanna Schramm-Klein; Sascha Steinmann).

6.     Ist weniger mehr? Eine Studie zum Einfluss von zusätzlichen Informationen durch mobile Endgeräte auf die Entscheidungsgüte am Point of Sale, in: Retailing & Consumer Goods Marketing, 4. Jg., 2013, Nr. 1, S. 10-13 (mit Sascha Steinmann; Gunnar Mau Gerhard Wagner; Steffi Rave).

2012

7.     Wie Konsumenten den Einkauf im Internet über unterschiedliche Online-Zugänge beurteilen, in: Retailing & Consumer Goods Marketing, 3. Jg., 2012, Nr. 1, S. 2-5 (mit Gerhard Wagner; Sascha Steinmann).

2011

8.     Wahrnehmung und Akzeptanz von Online-Shopping-Anwendungen bei mobilen Endgeräten, in: Retailing & Consumer Goods Marketing, 2. Jg., 2011, Nr. 2, S. 29-32 (mit Gerhard Wagner; Sascha Steinmann; Stefanie Schnütchen).

2010

9.     Digitale Einkaufsbegleiter: Die Nutzung von Smartphones zur Entscheidungsunterstützung im Rahmen von Kaufprozessen, in: Retailing & Consumer Goods Marketing, 1. Jg., 2010, Nr. 1, S. 29-31 (mit Gerhard Wagner).

 

Beiträge in Sammelwerken

2016

1.     Disruption im Mehrkanalhandel: Transformation von Multi-Channel- über Cross- zu Omni-Channel-Retailing, in: Heinemann, G.; Gehrckens, M.; Wolters, U. (Hrsg.): Digitale Transformation oder digitale Disruption im Handel, Gabler, Wiesbaden, S. 425-448 (mit Gerhard Wagner).

2015

2.     Interaktive Wertschöpfung durch mobile Services, in: Bruhn, M.; Hadwich, K. (Hrsg.): Interaktive Wertschöpfung durch Dienstleistungen:­ Strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken. Forum Dienstleistungsmanagement, Gabler, Wiesbaden, S. 397-416 (mit Gerhard Wagner, Sascha Steinmann).

3.     Vertriebliche Einsatzmöglichkeiten internetfähiger TV‐Geräte, in: Binckebanck, L.; Elste, R. (Hrsg.): Neue Technologien im Vertrieb: Potenziale ‑ Strategien - Umsetzung, Springer-Gabler, Wiesbaden, S. 491-506 (mit Gerhard Wagner, Sascha Steinmann).

2014

4.     How sustainable is sustainability? The impact of corporate social responsibility on consumer behavior in retailing, in: Scholz, C. & Zentes, J. (Hrsg.). Beyond Sustainability (Nomos) Baden-Baden, S. 122-137 (mit Sascha Steinmann).

5.     Kaufkompetenz von Kindern messbar machen, in: Müller, Ch.; Schlösser, H.J.; Schuhen, M.; Liening, A. (Hrsg.): Bildung zur Sozialen Marktwirtschaft, (Lucius & Lucius) Stuttgart, S. 235-252 (mit Michael Schuhen; Gunnar Mau; Susanne Schürkmann).

6.     Treffen informierte Kinder kompetentere Kaufentscheidungen? Kaufkompetenz von Kindern und Ansatzpunkte für den Verrauchschutz, in: Bala, Ch.; Müller, K. (Hrsg.): Sammelband zur Verbraucherforschung, Essen, Landeszentrale für politische Bildung, Klartext (mit Michael Schuhen; Gunnar Mau; Susanne Schürkmann; Sascha Steinmann).

2013

7.     Multichannel-E-Commerce – Neue Absatzwege im Online-Handel, in: Crockford, G.; Ritschel, F.; Schmieder, U.-M. (Hrsg.): Handel in Theorie und Praxis, Berlin 2013, S. 467-492 (mit Gerhard Wagner).

2012

8.     The Impact of Health Warnings on Children’s Consumption Decisions, in: Langner, T.; Eisend, M. (Hrsg.): Advances in Advertising Research, Vol. 3, (Gabler) Wiesbaden, S. 159-170 (mit Gunnar Mau; Celina Steffen; Sascha Steinmann).

9.     Herausford erungen des Handelsmanagements in: Zentes, J.; Swoboda, B.; Morschett, D. (Hrsg.): Handbuch Handel, 2. Aufl., (Gabler) Wiesbaden 201, S. 1-18.

10.   Multi Channel Retailing – Erscheinungsformen und Erfolgsfaktoren in: Zentes, J.; Swoboda, B.; Morschett, D. (Hrsg.): Handbuch Handel, 2. Aufl., (Gabler) Wiesbaden 201, S. 419-437.

11.   Standortpolitik im Handel in: Zentes, J.; Swoboda, B.; Morschett, D. (Hrsg.): Handbuch Handel, 2. Aufl., (Gabler) Wiesbaden 201, S. 487-506.

12.   Supply Chain Management und Warenwirtschaftssysteme in: Zentes, J.; Swoboda, B.; Morschett, D. (Hrsg.): Handbuch Handel, 2. Aufl., (Gabler) Wiesbaden 201, S. 487-506 (mit Joachim Zentes).

13.   An Empirical Investigation of Supply Chain Flexibility and Performance in the Present Dynamic Environment, in: Pavelkova, D.; Strouhal, J.; Pasekova, M. (Eds.): Advances in Economics, Risk Management, Political and Law Science, WSEAS Press, 2012, S. 329-334 (mit Joachim Zentes und Fabian Lehnert).

2011

14.   Extending the Product Life Cycle within an International Marketing Strategy - Relaunching the German AUDI A4 as the Spanish SEAT Exeo, in: Zentes, J.; Swoboda, B.; Morschett, D. (Ed.): Fallstudien zum Internationalen Management: Grundlagen – Praxiserfahrungen – Perspektiven, 4. Aufl., Wiesbaden 2011, pp. 511-532 (mit Gerhard Wagner).

15.   Rollen von Auslandseinheiten – Entwicklung einer umfassenden Typologie, in: Puck, Jonas F.; Leitl, Christoph (Hrsg.): Außenhandel im Wandel, (Springer) Berlin, Heidelberg 2011, S. 177-196 (mit Dirk Morschett; Bernhard Swoboda).

2010

16.   The Influence of Knowledge Flows on Market Entry Strategies and Coordination in Service MNCs, in: Schmid, Stefan (Hrsg.): Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften, (Gabler) Wiesbaden 2010, pp. 1-26 (mit Dirk Morschett).

2009

17.   Ethical Sourcing als Option der beschaffungsseitigen Internationalisierung von Handelsunternehmen, in: Schmid, Stefan (Hrsg.): Management der Internationalisierung – Festschrift für Professor Dr. Michael Kutschker, (Gabler) Wiesbaden 2009, S. 265-287 (mit Joachim Zentes; Dirk Morschett).

18.   Das Integration/Responsiveness-Modell im Internationalen Management – Eine 3-Ebenen-Betrachtung; in: Wrona, Thomas (Hrsg.): Strategieforschung – Festschrift für Professor Dr. Ingolf Bamberger, (Gabler) Wiesbaden 2009 (mit Joachim Zentes; Dirk Morschett).

2008

19.   Handel und Medien – Einsatz und Wirkung traditioneller und neuer Medien im Handel, in: Gröppel-Klein, Andrea; Germelmann, Claas-Christian (Hrsg.): Marketing und Medien, (Gabler) Wiesbaden 2008 (mit Joachim Zentes).

20.   Multi-Channel-Retailing und Interaktives Marketing, in: Belz, Christian; Schögel, Marcus (Hrsg.): Interaktives Marketing, Gabler: Wiesbaden 2008 (mit Joachim Zentes).

21.   Internationales Management aus der Perspektive des Internationalen Marketing, in: Oesterle, Michael-Jörg; Schmid, Stefan (Hrsg.): Internationales Management als Wissenschaft, Stuttgart 2008 (mit Joachim Zentes).

22.   Logistikoptimierung im Schuhhandel: Neuorientierung in der Supply Chain, in: Hämmerling, Annette (Hrsg.): Kompendium der Schuhwirtschaft 2008, F.A.Z.-Institut: Frankfurt a.M., S. 180-189 (mit Joachim Zentes).

2007

23.   Betriebswirtschaftliche Kennzahlen und deren Bedeutung für die Steuerung eines Franchise-Systems, in: Jahrbuch Franchising 2007/2008 (mit Joachim Zentes; Dirk Morschett).

24.   Logistikführerschaft und Logistikoptimierung als strategische Stoßrichtung des Handels, in: Zentes, Joachim (Hrsg.): Faszination Handel – 50 Jahre Saarbrücker Handelsforschung, (Deutscher Fachverlag) Frankfurt a.M. 2007, S. 463-488.

25.   Logistische Distributionspolitik in Multi-Channel-Systemen – Besonderheiten in der Konsumgüterbranche, in: Wirtz, Bernd (Hrsg.): Handbuch Multi-Channel-Marketing,(Gabler) Wiesbaden 2007, S. 451-472 (mit Joachim Zentes).

2006

26.   Multi-Channel-Retailing – Erscheinungsformen und Erfolgsfaktoren, in: Zentes, Joachim (Hrsg.): Handbuch Handel: Strategien – Perspektiven – Internationaler Wettbewerb, (Gabler) Wiesbaden 2006, S. 501-522.

27.   Direktmarketing von Handelsunternehmen – eine internationale Perspektive, in: Wirtz, Bernd; Burmann, Christoph (Hrsg.): Direktmarketing, (Gabler) Wiesbaden 2006, S. 593-621 (mit Joachim Zentes; Dirk Morschett).

28.   Konsumentenvertrauen im Handel – Bedeutung und Einflussfaktoren, in: Bauer, Hans; Schüle, Anja; Neumann, Markus (Hrsg.): Konsumentenvertrauen, (Vahlen) München 2006, S. 393-406 (mit Joachim Zentes; Dirk Morschett).

29.   International Supplier Relationship Management – From Transactional to Relational Purchasing, in: Scholz, Christian; Zentes, Joachim (Eds.): Strategic Management, 2. Aufl., (Gabler) Wiesbaden 2006, S. 247-270 (mit Dirk Morschett).

2005

30.   Neue Ansätze im internationalen Marketing, in: Ivens, Björn; Haas, Alexander (Hrsg.): Innovatives Marketing: Entscheidungsfelder – Management – Instrumente, Festschrift zum 60. Geburtstag von Prof. Dr. Hermann Diller, (Gabler) Wiesbaden 2005 S. 543-566 (mit Joachim Zentes; Dirk Morschett).

31.   Wettbewerb und Kooperation in regionalen Branchenclustern, in: Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk (Hrsg.): Kooperationen, Allianzen und Netzwerke: Grundlagen – Ansätze – Perspektiven, 2. Aufl.,(Gabler) Wiesbaden 2005, S. 531-556.

32.   Determinanten der Kooperation – Exogene und endogene Einflussfaktoren, in: Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk (Hrsg.): Kooperationen, Allianzen und Netzwerke: Grundlagen – Ansätze – Perspektiven, 2. Aufl., (Gabler) Wiesbaden 2005, S. 279-300 (mit Joachim Zentes, Joachim).

2004

33.   IT-Unterstützung im Handel – Effektivitäts- und Effizienzsteigerungspotenziale, in: Trommsdorff, Volker (Hrsg.): Handelsforschung 2004, (BBE) Köln 2004, S. 293-315 (mit Dirk Morschett).

34.   Internationale Controlled Distribution – Internationalisierung des Vertriebs von Herstellern durch vertikale Kooperationssysteme mit dem Handel, in: Ahlert, Dieter; Olbrich, Rainer; Schröder, Hendrik (Hrsg.): Jahrbuch Vertriebs- und Handelsmanagement 2004, (Deutscher Fachverlag) Frankfurt a. M. 2004, S. 281-302 (mit Joachim Zentes; Dirk Morschett).

35.   Contract Manufacturer als Outsourcing-Partner international tätiger Industrieunternehmen – Flextronics International Ltd., in: Zentes, Joachim; Swoboda, Bernhard (Hrsg.): Fallstudien zum Internationalen Management, 2. Aufl., (Gabler) Wiesbaden 2004, S. 279-294 (mit Dirk Morschett).

36.   Fallstudienlösung: Contract Manufacturer als Outsourcing-Partner international tätiger Industrieunternehmen – Flextronics International Ltd., in: Zentes, Joachim; Swoboda, Bernhard (Hrsg.): Fallstudien zum Internationalen Management – Instructors’ Manual, 2. Aufl., Saarbrücken – Trier 2004, S. 199-206 (mit Dirk Morschett).

37.   Internationales Supplier-Relationship-Management: Perspektiven in der internationalen Beschaffung, in: Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna (Hrsg.): Außenhandel: Marketingstrategien und Managementkonzepte, (Gabler) Wiesbaden 2004, S. 765-791.

38.   Außenhandel und Internationales Marketing – Grundlagen, in: Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna (Hrsg.): Außenhandel: Marketingstrategien und Managementkonzepte, (Gabler) Wiesbaden 2004, S. 3-25 (mit Joachim Zentes; Dirk Morschett).

39.   Stand und kritische Analyse der regionalen Integrationsabkommen: EU, in: Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna (Hrsg.): Außenhandel: Marketingstrategien und Managementkonzepte, (Gabler) Wiesbaden 2004, S. 181-204 (mit Joachim Zentes; Dirk Morschett).

40.   Steigerung der Effektivität und Effizienz durch den Einsatz moderner IT-Systeme im Handel, in: Zentes, Joachim; Biesiada, Henryk; Schramm-Klein, Hanna (Hrsg.): Performance-Leadership im Handel, (Deutscher Fachverlag) Frankfurt a.M. 2004, S. 29-60.

41.   Bedeutung der Markenführung im vertikalen Marketing, in: Bruhn, Manfred (Hrsg.): Handbuch Markenführung. Kompendium zum erfolgreichen Markenmanagement, Strategien - Instrumente - Erfahrungen, Band 6, (Gabler) Wiesbaden 2004, S. 1679-1705 (mit Joachim Zentes).

42.   Die Wirkung von Computerspielen („ad-games“) als Marketinginstrument: Eine verhaltenswissenschaftliche Betrachtung, in: Wiedmann, K.-P. (Ed.): Fundierung des Marketing – Festschrift zum 60. Geburtstag von Prof. Dr. Günther Silberer, (DUV) Wiesbaden 2004, S. 463-494 (mit Joachim Zentes).

43.   CRM im Kontext internationaler Unternehmenstätigkeit, in: Hippner, H.; Wilde, K.D. (Hrsg.): Management von CRM-Projekten, (Gabler) Wiesbaden 2004, S. 275-308 (mit Joachim Zentes).

2003

44.   Exogene und endogene Einflussfaktoren der Kooperation – Ein Überblick, in: Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk (Hrsg.): Allianzen und Netzwerke in der realen und der virtuellen Ökonomie, (Gabler) Wiesbaden 2003, S. 257-276 (mit Joachim Zentes).

2001

45.   Multi-Channel-Retailing - Ausprägungen und Trends, in: Hallier, Bernd (Hrsg.): Praxisorientierte Handelsforschung, (EHI) Köln 2001, S. 290-296 (mit Joachim Zentes).

1999

46.   Frühzeitige Nutzung aktueller Trends im Konsumentenverhalten, in: Rohe, Christian (Hrsg.): Werkzeuge für das Innovations-Management, (FAZ) Frankfurt a.M. 1999, S. 274-288 (mit Joachim Zentes)