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List of Publications and Presentations

 

 


Books

  1. Hertel, Joachim; Zentes, Joachim; Schramm-Klein, Hanna (2011): Supply-Chain-Management und Warenwirtschaftssysteme im Handel, 2nd Ed., Springer: Berlin et al.
  2. Zentes, Joachim; Swoboda, Bernhard; Schramm-Klein, Hanna (2010): Internationales Marketing, 2nd Ed., Vahlen: München.
  3. Morschett, Dirk; Schramm-Klein, Hanna; Zentes, Joachim (2010): Strategic International Marketing and Management – A Case Study Approach, 2nd Ed., Gabler: Wiesbaden.
  4. Schramm-Klein, Hanna (2008): Standortstrategien von Handelsunternehmen, Habilitation Thesis, Saarland University, Saarbrücken.
  5. Zentes, Joachim; Swoboda, Bernhard; Schramm-Klein, Hanna (2006): Internationales Marketing, Vahlen: München.
  6. Hertel, Joachim; Zentes, Joachim; Schramm-Klein, Hanna (2005): Supply-Chain-Management und Warenwirtschaftssysteme im Handel, Springer: Berlin et al.
  7. Zentes, Joachim; Schramm-Klein, Hanna; Neidhart, Michael (2005): HandelsMonitor 2005/06 - Expansion - Konsolidierung - Rückzug: Trends, Perspektiven und Optionen im Handel, Deutscher Fachverlag: Frankfurt a.M.
  8. Schramm-Klein, Hanna (2003): Multi-Channel-Retailing, DUV: Wiesbaden.

Edited Books

  1. Swoboda, Bernhard; Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter; Schramm-Klein, Hanna (Hrsg.): European Retail Research, Gabler: Wiesbaden. (2mal pro Jahr, regelmäßig)
    a) Vol. 24, Issue II, 2010 (Gf. Herausgeber: D. Morschett). 
    b) Vol. 24, Issue I, 2010 (Gf. Herausgeber: P. Schnedlitz).  
    c) Vol. 23, Issue II, 2009 (Gf. Herausgeber: P. Schnedlitz). 
    d) Vol. 23, Issue I, 2009 (Gf. Herausgeber: B. Swoboda). 
    e) Vol. 22, 2008 (Gf. Herausgeber: B. Swoboda).
  2. Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna (Eds.) (2008): Special Issue of the International Review of Retail, Distribution, and Consumer Research, Vol. 18, No. 2.
  3. Zentes, Joachim; Biesiada, Henryk; Schramm-Klein, Hanna (Eds.) (2004): Performance-Leadership im Handel, Deutscher Fachverlag: Frankfurt a.M.
  4. Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna (Eds.) (2004): Außenhandel – Marketingstrategien und Managementkonzepte, Gabler: Wiesbaden.

Articles in Double-Blind Reviewed Journals and Proceedings

  1. Wagner, Gerhard; Nimmermann, Frederic; Neus, Florian; Schramm-Klein, Hanna (2018): Understanding Consumers’ Multi-Device-Customer-Journeys and their Effects on Consumer Behaviour (Film), in: Proceedings of the 47th EMAC Annual Conference, Glasgow, Scotland, UK
  2. Neus, Florian; Nimmermann, Frederic; Schramm-Klein, Hanna; Rollin, Rober; Frentz, Florentine (2018): Transforming Live-Events to Digital Experiences – Motivation of Consumers to Interact in Innovative Forms of Event Consumption, Proceedings of the Winter AMA Annual Conference, New Orleans, USA: American Marketing Association,
  3. Nimmermann, Frederic; Schramm-Klein, Hanna: Mau, Gunnar; Rollin, Robér; Neus, Florian (2018): Does Mental Construal Influence the Perception of Incongruent Advertisement? The Case of Incongruent Brands in Streaming Services, Proceedings of the Winter AMA Annual Conference, New Orleans, USA: American Marketing Association, 2018
  4. Nimmermann, Frederic; Rollin, Robér; Steinmann, Sascha; Schramm-Klein, Hanna; Neus Florian (2018): THE NEED FOR A COMMUNITY: THE IMPACT OF SOCIAL FEATURES ON VIDEO GAME SUCCESS, Proceedings of the 47th EMAC Annual Conference, Glasgow, UK: European Marketing Academy, 2018.
  5. Wagner, Gerhard; Schramm-Klein, Hanna; Fota, Anne (2018): Motivations and Constraints of Consumers’ Cross-Border Online Purchase Intentions: A Cross-National Comparison, in: Proceedings of the 47th EMAC Annual Conference, Glasgow, Scotland, UK, May 29-June 1.
  6. Kampelmann, Jan; Frentz, Florentine; Mau, Gunnar (2018): The Effects of Coffee Scent and Decaffeinated Coffee on Shopping Behaviour: A Field Study, 2018 AMA Marketing and Public Policy Conference, Ohio
  7. Frentz, Florentine; Carrasco, Graciela; Schramm-Klein, Hanna (2018): How does online grocery shopping influence food well-being?, 2018 AMA Marketing and Public Policy Conference, Ohio
  8. Blitstein, Jonathan; Frentz, Florentine (2018): Why do consumers shop for groceries online and how does it change their purchase habits and healthy eating? A cross-cultural approach, 2018 AMA Marketing and Public Policy Conference, Ohio
  9. Wagner, Gerhard; Hanna Schramm-Klein, Anne Fota (2018): A Cross-National Comparison of Cross-Border Online Shopping in Advanced and Emerging Country Markets, in: Proceedings of the Winter AMA Conference: Integrating Paradigms in a World where Marketing is Everywhere, Vol. 29, New Orleans, U.S.A., February 23-25, 2018.
  10. Kilian, Thomas; Steinmann, Sascha; Hammes, Eva (2017): Oh my Gosh, I got to get out of this Place! A Qualitative Study of Vicarious Embarrassment in Service Encounters, in: Psychology & Marketing, Vol. 35, No. 1, pp. 79-95.
  11. Steinmann, Sascha; Winters, Amelie; Schramm-Klein, Hanna; Mau, Gunnar (2017): The Impact of the Depletion of Self-Regulatory Resources in Purchase Decisions on Subsequent Food Consumption, in: Proceedings of the 19th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland, July 4-6.
  12. Marx, Paul; Nimmermann, Frederic (2017): Online Complaints in the Eye of The Beholder: Optimal Handling of Public Consumer Complaints on the Internet, International Conference on Information Systems, Seoul, South Korea.
  13. Rollin, Robér; Steinmann, Sascha; Schramm-Klein, Hanna (2017): It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements, AMA Winter Marketing Academic Conference, Orlando, U.S.A, February 17-19, 2017.
  14. Frentz, Florentine (2017): Online Grocery Shopping: How Users Experience The Shopping Process And Their Willingness To Return, 39th Annual ISMS Marketing Science Conference 2017, Los Angeles, California.
  15. Frentz, Florentine; Marx, Paul; Mau, Gunnar (2017): Perceived Barriers and Drivers of the Elderly’s Online Grocery Shop Adoption, AMA 2017 Marketing & Public Policy Conference, Washington
  16. Frentz, Florentine (2017): Online Grocery Shopping: A Chance for Elderly to Independently Shop Their Groceries Despite Physical Constraints? 50th Academy of Marketing Conference, Hull, United Kingdom.
  17. Neus, Florian; Nimmermann, Frederic; Schramm-Klein, Hanna; Mau, Gunnar; Steinmann, Sascha (2017): Events As A Customer Touchpoint In Student Life – Creating Valuable Experiences And Lasting Impressions, Proceedings of the Winter AMA Annual Conference, Orlando, USA: American Marketing Association.
  18. Rollin, Robér; Steinmann, Sascha; Schramm-Klein, Hanna; Nimmermann, Frederic (2017): Drivers of Market Success for Mobile Gaming Apps - Results of a Choice-Based Conjoint Experiment, Completed Research Paper, in: Proceedings of the International Conference on Information Systems, Completed Research Paper..
  19. Fota, Anne; Schramm-Klein, Hanna; Wagner, Gerhard (2017): Drivers and Barriers of Cross-Border Online Shopping: A Cross-National Comparison between Germany and Romania, in: European International Business Academy (EIBA), Milan, Italy, December 14-16.
  20. Nimmermann, Frederic; Schramm-Klein, Hanna; Mau, Gunnar (2017): Does mental construal influence the perception of incongruent advertisement? The case of incongruent brands in eSports, Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands: European Marketing Academy.
  21. Nimmermann, Frederic; Mau, Gunnar; Schramm-Klein, Hanna; Wagner, Gerhard; Steinmann, Sascha (2017): Does Delivery Time Moderate the Effects of Vivid Product Images in Online Stores?, Proceedings of the Winter AMA Annual Conference, Orlando, USA: American Marketing Association.
  22. Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha (2017): Consumers’ Attitudes and Intentions toward Internet-enabled TV Shopping, in: Journal of Retailing and Consumer Services, Vol. 34, 2017, pp. 278-286.
  23. Wagner, Gerhard; Nimmermann, Frederic; Schramm-Klein, Hanna (2017): Consumers Benefit and Risk Perceptions of Cross-Border E-Commerce, Proceedings of the Winter AMA Annual Conference, Orlando, USA: American Marketing Association.
  24. Neus, Florian; Schramm-Klein, Hanna; Kunze, Kim-Kathrin; Mau, Gunnar (2016): Eventmarketing as a Mean to Arouse Identification of Students with their Universities, Proceedings of 15th International Conference on Research in Advertising, Ljublijana, Slovenien: European Advertising Academy.
  25. Steinmann, Sascha; Nimmermann, Frederic; Schramm-Klein, Hanna; Rauscher, Andreas; Ackermann, Judith (2016): Walking with zombies – insights into the subculture of the undead, Proceedings of the 45th EMAC Annual Conference, Olso, Norway: European Marketing Academy.
  26. Steinmann, Sascha; Nimmermann, Frederic; Schramm-Klein, Hanna; Rauscher, Andreas; Ackermann, Judith; Neus, Florian (2016): Walking with zombies – insights into the subculture of the undead, Proceedings of the Association For Consumer Research Conference, Berlin, Germany: Association For Consumer Research.
  27. Wagner, Gerhard; Schramm-Klein, Hanna, Steinmann, Sascha; Mau; Gunnar (2016): Understanding the new online customer journey: The multichannel e-commerce framework, in: Proceedings of the 19th AMS World Marketing Congress, Paris, France, July 19-23.
  28. Mau, Gunnar; Steinmann, Sascha; Schweitzer, Markus; Schramm-Klein, Hanna; Gerhard, Wagner (2016): The role of the in-store location of a promotional display for shoppers’ attention and buying decisions. in: Marketing in the Age of Data, Proceedings of the 44rd EMAC Conference, Oslo, Norway, May 24-27.
  29. Steinmann, Sascha; Rollin, Robér; Schramm-Klein, Hanna; Mau, Gunnar; Gerhard, Wagner (2016): The Role of Color and Color Contrast of Icons for Mobile Gaming Apps in Influencing Consumer Responses – Results of an Experimental Study, in: Proceedings of the AMA Winter Marketing Educators’ Conference 2016
  30. Nimmermann, Frederic; Mau, Gunnar; Schramm-Klein, Hanna; Steinmann, Sascha (2016): Sind detaillierte Produktpräsentationen besser als Abstrakte? Die empfundene Distanz moderiert die Effekte der Vividness, in: Retailing & Consumer Goods Marketing, 7. Jg., 2016, Nr. 1, S. 24-30.
  31. Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha; Swoboda, Bernhard; Morschett, Dirk (2016): Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior, Business & Society, Vol. 55 (4), pp. 550-575, 2016.
  32. Marx, Paul; Frentz, Florentine (2016): Impact of Recommender Systems on Customers’ Attitudes and Behavioral Intentions Towards Online Retailers, Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, 27, Las Vegas, USA: American Marketing Association.
  33. Mau, Gunnar; Schuhen, Michael; Steinmann, Sascha; Schramm-Klein, Hanna (2016): How children make Purchase Decisions: Purchase Behavior of the Cued Processors, in: Young Consumers, Vol. 17, No. 2, pp. 111-126.
  34. Florentine, Frentz; Marx, Paul. (2016): Should Online Shops Explain Their Recommendations? Proceedings of the 45th EMAC Annual Conference, Oslo, Norwegen: European Marketing Academy.
  35. Steinmann, Sascha; Rollin, Robér; Schramm-Klein, Hanna (2016): Does color matter? – An experimental study on icon design for mobile gaming apps, in: Proceedings of the 19th AMS World Marketing Congress, Paris, France, July 19-23, 2016
  36. Wagner, Gerhard; Schramm-Klein, Hanna; Schu, Matthias (2016): Determinants and Moderators of Consumers’ Cross-Border Online Shopping Intentions, in: Marketing ZFP – Journal of Research and Management, Vol. 38, 2016, No. 4, pp. 214-227.
  37. Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha; Mau, Gunnar (2016): A research agenda for the multi-device customer journey of online retailing: Introducing the multichannel e-commerce framework, in: Marketing in the Age of Data, Proceedings of the 44rd EMAC Conference, Oslo, Norway, May 24-27, 2016.
  38. Steinmann, Sascha; Schramm-Klein, Hanna; Mau, Gunnar; Wagner, Gerhard (2016): An Exploratory Investigation of Multidimensional Customer Contact Sequences - Insights into Customer Behaviour in Multichannel Retailing, in: Marketing ZFP – Journal of Research and Management, Vol. 38, No. 2, pp. 75-91.
  39. Steinmann, Sascha; Mau, Gunnar; Wagner, Gerhard; Schramm-Klein, Hanna (2015): The Impact of Additional Product Information from Mobile Applications on Purchase Decisions at the Point-of-Sale - Results of an Experimental Study, in: Proceedings of the 18th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Rennes, France, July 1-3.
  40. Wagner, Gerhard; Steinmann, Sascha; Schramm-Klein, Hanna; Rank, Olaf (2015): Consumers’ Attitude and Intention towards Internet-enabled TV Shopping, in: AMA/ACRA Triennial Retailing Conference Proceedings, Miami, U.S.A., March 4-7.
  41. Steinmann, Sascha; Mau, Gunnar; Wagner, Gerhard; Schramm-Klein, Hanna (2015): The Impact of Additional Product Information from Mobile Applications on Purchase Decisions at the Point-of-Sale, in: AMA/ACRA Triennial Retailing Conference Proceedings, Miami, U.S.A., March 4-7.
  42. Nimmermann, Frederic; Marx, Paul (2015): Online Complaints in the Eye of The Beholder: Optimal Handling of Public Consumer Complaints on the Internet, Proceedings of the 44th EMAC Annual Conference, Leuven, Belgium: European Marketing Academy,
  43. Marx, Paul; Frentz, Florentine (2015): Do Recommender Systems Really Help People Make Optimal Choices? The Influence of Personalized Recommender Systems on Choice Efficiency, User Satisfaction, and User–Provider Relationships, Proceedings of the 44th EMAC Annual Conference, Leuven, Belgium: European Marketing Academy.
  44. Wagner, Gerhard; Steinmann, Sascha; Schramm-Klein, Hanna (2015): From Couch Potato to Couch Purchaser: Consumers’ Motivations to shop online through Internet-enabled TV, in: Collaboration in Research, Proceedings of the 44th EMAC Conference, Leuven, Belgium, May 26-29.
  45. Wagner, Gerhard; Steinmann, Sascha; Schramm-Klein, Hanna (2015): E-Tailing in a Connected Devices World: A Review and Research Agenda, in: Proceedings of the 18th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Rennes, France, July 1-3.
  46. Schramm-Klein, Hanna; David, Nathalie; Wagner, Gerhard; Rank, Olaf (2015): Customer segmentation in retailing based on retail brand patronage patterns, in: The International Review of Retail, Distribution and Consumer Research, Vol. 36, 2015, No. 5, pp. 449-459.
  47. Steinman, Sascha; Mau, Gunnar; Schramm-Klein, Hanna (2015): Brand Communication Success in Online Consumption Communities: An Experimental Analysis of Communication Style and Brand Pictorial Representation, in: Psychology & Marketing.
  48. Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna (2015): Beteiligung und Bewertung in sozialen Online-Netzwerken aus der Perspektive des Marketings, in: Zeitschrift für Literaturwissenschaft und Linguistik, Vol. 45, Nr. 177, S. 125-140.
  49. Fonferek,Katharina Maria; Steinmann, Sascha; Schramm-Klein, Hanna (2014): Which Price Is Best? The Impact of Pricing on Consumer Decision-Making and Evaluations of Premium Private Labeled Brands, in: Hunter, G. & Steenburgh, T. (eds.). Engaging Customers, 2014 AMA Marketing Educator’s Proceedings, Vol. 25, Chicago, IL.
  50. Wagner, Gerhard; Steinmann, Sascha; Kellner, Julian; Schramm-Klein, Hanna (2014): The Path to Purchase Online is Versatile – An Overview and Classification of E-Channels from a Consumer’s Perspective, in: 2014 Shopper Marketing & Pricing Conference Proceedings, Stockholm, Sweden, May 8-10.
  51. Steinmann, Sascha; Mau, Gunnar; Wagner, Gerhard; Schramm-Klein, Hanna (2014): The More the Merrier? The Effects of Additional Information Through the Use of Mobile Apps on Purchase Decisions, in: Proceedings of the 43th EMAC Conference, 3-6 June, 2014, Valencia, Spain.
  52. Wagner, Gerhard; Kellner, Julian; Steinmann, Sascha; Swoboda, Bernhard; Schramm-Klein, Hanna (2014): Multiplicity of Electronic Distribution Channels: a Consumer-Based Overview and Categorisation, in Proceedings of the 43th EMAC Conference, 3-6 June, 2014, Valencia, Spain
  53. Mau, Gunnar; Steinmann, Sascha; Wagner, Gerhard; Schramm-Klein, Hanna (2014): Is less sometimes more? The influence of additional information from mobile apps on purchase decisions at the POS, Paper presented at the 2014 Shopper Marketing: In-store, On-line, Social, and Mobile Conference, Stockholm, Sweden, 8-10 May
  54. Steinmann, Sascha; Kilian, Thomas; Brylla, Daniel (2014): Experiencing Products Virtually: The Role of Vividness and Internactivity in Influencing Mental Imagery and User Reactions, in: International Conference on Information Systems (ICIS) 2014, Complete Research Paper, 18 pages,
  55. Schramm-Klein, Hanna; Mau, Gunnar; Reisch, Lucia (2014): Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children, in: Journal of Consumer Policy, Vol. 37, No. 2.
  56. Schramm-Klein, Hanna; Wagner, Gerhard (2014): Broadening the Perspective on E-Commerce: A Comparative Analysis of Mobile Shopping and Traditional Online Shopping, in: Marketing ZFP – Journal of Research and Management, Vol. 36, 2014, No. 2, pp. 119-130.
  57. Schramm-Klein, Hanna; Mau, Gunnar (2013): Wie wirken Promotionsmechaniken am POS? Ergebnisse einer Kundenlaufstudie, in: planung & analyse.
  58. Mau, Gunnar; Steffen, Celina; Schramm-Klein, Hanna (2013): Who is the loser when I lose the game? Does losing an advergame have a negative impact on the perception of the brand?, in: Journal of Advertising, Vol. 42, No. 2-3, pp. 183-195
  59. Van den Akker, Karolien, Jansen, Anita, Frentz, Florentine, Havermans, Remco C. (2013): Impusivity makes more susceptible to overeating after contextual appetitive conditioning. Appetite, 70, 73-80.
  60. Van den Akker, K., Jansen, A., Frentz, F., Havermans, R. (2013): Contextual appetitive conditioning and the role of impulsivity. Invited oral presentation at the 11th Endo-Neuro-Psycho Meeting, Lunteren, The Netherlands.
  61. Wagner, Gerhard; Steinmann, Sascha; Schramm-Klein, Hanna (2013): The Role of Synergy and Complementarity in a Multichannel E-Commerce System, in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, – Proceedings of the 16th World Marketing Congress (WMC) 2013, Academy of Marketing Science, Melbourne, Australia, July 17-20.
  62. Schramm-Klein, Hanna; Swoboda, Berhard; Berg, Bettina; Foscht, Thomas (2013): The importance of retail brand equity and store accessibility for store loyalty in local competition, in: Journal of Retailing and Consumer Services, Vol. 20.
  63. Schramm-Klein, Hanna; Steinmann, Sascha; Morschett, Dirk (2013): Social Irresponsibility on Consumer Behavior in Retailing, in: Proceedings of the 17th EAERCD Conference 2013, 3 - 5 July, 2011, Valencia, Spain.
  64. Schramm-Klein, Hanna; Zentes, Joachim; Lehnert, Fabian (2013): Supply-Chain-Flexibilität in einem dynamischen Geschäftsumfeld – Performancetreiber oder Kostenblock?, in: BFuP - Betriebswirtschaftliche Forschung und Praxis, Vol. 65, Heft 6, S. 603-625.
  65. Mau, Gunnar; Steinmann, Sascha; Brückner, Richard; Schramm-Klein, Hanna (2013): Shared First Product Moments. The Impact on Unboxing Videos on the Evaluation of New Products, in: Challenging the Bounds of Marketing Thought, Proceedings of the 2013 AMA Winter Marketing Educators’ Conference, Las Vegas, U.S.A., February 15-17.
  66. Wagner, Wagner; Kunze, Kim-Kathrin; Welzel, Markus; Schramm-Klein, Hanna (2013): Retailing in Portugal – Background, Developments and Challenges", in: European Retail Research, Vol. 27, Issue I, Gabler: Wiesbaden 2013, pp. 95-125.
  67. Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha; Swoboda, Bernhard; Morschett, Dirk (2013): Retailer Corporate Social Responsibility I Relevant to Consumer Behavior, in: Business & Society.
  68. Schramm-Klein, Hanna; Swoboda, Bernhard; Berg, Bettina (2013): Reciprocal Effects of the Corporate Reputation and Store Equity of Retails, in: Journal of Retailing, Vol. 89, 2013, No. 4, pp. 447-459.
  69. Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha (2013): Pluralization of Online Retailing – The Relevance of Synergy and Complementarity Among Electronic Retail Channels, in: Proceedings of the 17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Valencia, Spain, July 3-5, 2013 [awarded as Best Paper]
  70. Wagner, Gerhard; Kellner, Julian; Zielke, Stephan; Schramm-Klein, Hanna; Toporowski, Waldemar (2013): Perceived Differentiation in Online Retailing – A Repertory Grid Approach, in: Proceedings of the 17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Valencia, Spain, July 3-5.
  71. Schramm-Klein, Hanna; Domma, Peter; Morschett, Dirk (2013): Einsatz und Wirkung Virtueller Communities im Rahme von Online-Shops, in: Bruhn, Manfred; Hadwich, Karsten (Hrsg.): Dienstleistungsmanagement und Social Media – Potenziale, Strategien und Instrumente, Forum Dienstleistungsmanagement, (Springer/Gabler) Wiesbaden, S. 491-5130.
  72. Mau, Gunnar; Büttner, Oliver; Schulz, Sebastian; Steinmann, Sascha; Schramm-Klein, Hanna (2013): Ein deutschsprachiges Inventar kaufbegleitender Emotionen, in: Marketing ZFP – Journal of Research and Management, 35. Jahrgang - Heft 04.
  73. Wagner, Gerhard; Steinmann, Sascha; Schramm-Klein, Hanna (2013): Effects of Cross-Channel Synergies and Complementarity in a Multichannel E-Commerce System – An Investigation of the Interrelation of E-Commerce, M-Commerce and IETV-Commerce, in: The International Review of Retail, Distribution and Consumer Research, Vol. 23, 2013, No. 5, pp. 571-581.
  74. Schramm-Klein, Hanna; Steinmann; Sascha; Morschett, Dirk; Swoboda, Bernhard; Zentes, Joachim (2013): Do They Take it Seriously? The Impact of Corporate Social Responsibility and Irresponsibility on Consumer Behavior in Retailing, in: Noble, S.M. & Noble, C.H. (eds.). Challenging the Bounds of Marketing Thought, 2013 AMA Marketing Educator’s Proceedings, Vol. 24, Chicago, IL. (awarded as Best Paper in Track].
  75. Wagner, Gerhard; Steinmann, Sascha; Schramm-Klein, Hanna (2013): Consumer Behavior in Multichannel E-Commerce, in: Challenging the Bounds of Marketing Thought, Proceedings of the 2013 AMA Winter Marketing Educators’ Conference, Las Vegas, U.S.A., February 15-17.
  76. Schramm-Klein, Hanna; Mau, Gunnar; Steinmann, Sascha; Silberer, Günter; Morschett, Dirk (2013): Analysing customer behaviour in multi channel retailing across the purchase process using a multi-state markov-model, in: Lost in Translation: Marketing in an interconnected World, Proceedings of the 42th EMAC Conference, 4-7 June, 2013, Istanbul, Turkey.
  77. Steinmann, S., Mau, G., Schramm-Klein, H., Silberer, G. (2012). Segmenting Customers According to their Multidimensional Contact Sequences - Application of a Multidimensional Sequence Alignment Approach, in: Advances in Consumer Research Volume 39 (2012), MN: Association for Consumer Research (forthcoming).
  78. Mau, Gunnar; Steffen, Celina; Schramm-Klein, Hanna; Steinmann, Sascha; Behrens, Eva; Kuffel, Anja (2012): Warning labels on Foods: how useful they are for Children and Adolescents?, in: Gesundheitswesen, Vol. 74, No. 3.
  79. Mau, Gunnar; Steffen, Celina; Schramm-Klein, Hanna; Steinmann, Sascha; Behrens, Eva; Kuffel, Anja (2012): Warnhinweise auf Lebensmitteln: Wie sinnvoll sind sie für Kinder und Jugendliche?, in: Zahnärztlicher Gesundheitsdienst, 02/2012, S. 9-11.
  80. Steinmann, Sascha; Mau, Gunnar; Quickels, Jan; Schramm-Klein, Hanna; Wagner, Gerhard (2012): The Impact of Social Distance in Virtual Brand Communities on Consumer Behavior, in: 34th ISMS Marketing Science Conference, Boston, MA, USA, 7-9 June.
  81. Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna; Silberer, Günter. (2012): Segmenting Customers According to their Multidimensional Contact Sequences - Application of a Multidimensional Sequence Alignment Approach, in: Advances in Consumer Research Volume 39 (2012), MN: Association for Consumer Research (forthcoming).
  82. Steinmann, Sascha; Mau, Gunnar; Silberer, Günter (2012): Customers According to their Multidimensional Contact Sequences - Application of a Multidimensional Sequence Alignment Approace, in: Advances in Consumer Research, Vol. 39, 2012, MN: Association for Consumer Research, forthcoming.
  83. Wagner, Gerhard; Steinmann, Sascha; Schramm-Klein, Hanna; Schnütchen, Stefanie (2012): Online Shopping – One Shop, Three Doors to Enter: An Empirical Analysis on the Acceptance of Different Ways to Shop Mobile, in: Marketing to Citizens – Going beyond Customers and Consumers, Proceedings of the 41th EMAC Conference, Lisbon, Portugal, May 22-25.
  84. Steffen, Celina; Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna (2012): Does a health warning really matter? Children’s reaction on verbal warnings when they like the brand, in: 5th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption, Milan, Italy, 11-14 December.
  85. Steinmann, Sascha; Mau, Gunnar; Kunze, Kim-Kathrin; Schramm-Klein, Hanna (2012): Usage and privacy requirements on social networking sites (SNS): The handling of one`s own data on Social Networking Sites – between usage and risks, in: 12th International GOR Conference General Online Research, Mannheim, Germany, 5-7 March.
  86. Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna; Quickels, Jan; Wagner, Gerhard (2012): Brand Communication On Social Networking Sites – An Experimental Study On The Effects Of Communication Style And An Avatar On The Attitude Towards The Brand, Brand Personality And Consumer Behaviour, in: 41th European Marketing Association Conference (EMAC), Lisboa, Portugal, 25 May.
  87. Steffen, Celina; Schramm-Klein, Hanna; Steinmann, Sascha; Mau, Gunnar (2011): Online Adgames: A new tool for Marketing Communication, in: Proceedings of the World Marketing Congress of the Academy of Marketing Science 2011, forthcoming.
  88. Schramm-Klein, Hanna; Wagner, Gerhard; Steinmann, Sascha & Dirk Morschett (2011): Cross-Channel Integration - Is it valued by customers?, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], 24-27 May, Ljubljana, Slovenia.
  89. Mau, Gunnar, Steinmann, Sascha, Silberer, Günter & Schramm-Klein, Hanna (2011). Does the outcome of the game affect the impact of in-game advertising?, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], 24-27 May, Ljubljana, Slovenia.
  90. Bourimi, Mohamed, Mau, Gunnar, Steinmann, Sascha, Schramm-Klein, Hanna & Kesdogan, Dogan (2011). Tracking shoppers behaviour at the point of sale by using end-users mobile devices, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], 24-27 May, Ljubljana, Slovenia.
  91. Bourimi, Mohamed, Mau, Gunnar, Steinmann, Sascha, Klein, Dominik, Templin, Steffen, Kesdogan, Dogan & Schramm-Klein, Hanna (2011). A Privacy-Respecting Indoor Localization Approach For Identifying Shopper Paths By Using End-Users Mobile Devices, in: Proceedings of IEEE ITNG Conference on Information Technology: New Generations, 11-13 April, Las Vegas, USA.
  92. Steffen, Celina; Schramm-Klein, Hanna; Steinmann, Sascha; Morschett, Dirk (2011): Online AdGames: Are they useful to influence players’ attitudes and behavior?; in: Srinivasan, R.; McAlister, L. (Eds.): Marketing Theory and Application, Proceedings of the 2011 AMA Winter Educators' Conference, Austin, TX, pp. 202-203.
  93. Schramm-Klein, Hanna; Wagner, Gerhard; Steinmann, Sascha; Morschett, Dirk (2011): An Empirical Investigation on Customer Evaluation of Individual Retail Channels and Their Integration in a Multichannel System, AMA Summer Marketing Educators' Conference 2011, 5-7 August, San Francisco, U.S.A. (accepted).
  94. Schramm-Klein, Hanna; Wagner, Gerhard & Steinmann, Sascha (2011): The Effects of Customer Evaluations of Channel Integration: Does an Integrated Multichannel Strategy Pay Off?, Academy of Marketing Science, World Marketing Congress (WMC) 2011, 19-23 July, Reims, France.
  95. Bourimi, Mohamed; Mau, Gunnar; Steinmann, Sascha; Schramm‐Klein, Hanna; Kesdogan, Dogan (2011): Tracking Shoppers Behavior at the Point of Sale by Using End‐Users Mobile Devices, 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), 29 June – 1 July, 2011,Parma, Italy.
  96. Domma, Peter; Zentes, Joachim; Schramm‐Klein, Hanna; Morschett, Dirk (2011): The effect of an Integrated Virtual Community on the Evaluation of an Online Store: Findings from an Internet Experiment, 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), 29 June – 1 July, 2011,Parma, Italy.
  97. Morschett, Dirk; Zentes, Joachim; Schramm‐Klein, Hanna (2011): Disintermediation in Distribution Channels – A Transaction Cost‐based Analysis of Wholesalers; ?, 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), 29 June – 1 July, 2011,Parma, Italy.
  98. Schramm‐Klein; Hanna, Wagner, Gerhard; Steinmann, Sascha; Morschett, Dirk (2011): Cross‐Channel Integration – Is it valued by Customers?, 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), 29 June – 1 July, 2011,Parma, Italy.
  99. Steinmann, Sascha; Silberer, Günter; Schramm‐Klein, Hanna; Mau, Gunnar (2011): Segmenting Customers by their Multidimensional Contact Sequences – Results of an Empirical Study in Retailing, 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), 29 June – 1 July, 2011,Parma, Italy.
  100. Steinmann, Sascha; Mau, Gunnar, Schramm‐Klein, Hanna; Morschett, Dirk (2011): A Multi‐State Markov‐Model for Analyzing Multidimensional Customer Contact Sequences in Retailing, 16th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), 29 June – 1 July, 2011,Parma, Italy.
  101. Mau, Gunnar, Steffen, C., Schramm-Klein, H. & Steinmann, S. (2011). Is Forbidden Fruit Sweeter? The Influence of Verbal Warnings about the Health Risks of Drinks on Children's Consumption Decisions, 10th International Conference on Research in Advertising (ICORIA), 24-25 June 2011, Berlin, Germany.
  102. Steffen, Celina, Hanna Schramm-Klein, Gunnar Mau; Sascha Steinmann (2011). The importance of flow experience within online adgames. Vortrag auf der AAA 2011 Annual Conference der American Academy of Advertising (AAA).
  103. Bourimi, Mohamed; Mau, Gunnar; Steinmann, Sascha; Kesdogan, Dogan; Schramm-Klein, Hanna (2011): Tracking shoppers behaviour at the point of sale by using end-users mobile devices, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], Ljubljana, Slovenia, May 24-27, 2011.
  104. Steffen, Celina; Mau, Gunnar; Steinmann, Sascha; Schramm-Klein, Hanna (2011): The importance of flow experience within online adgames, in: Proceedings of the American Academy of Advertising (AAA) 2011 Annual Conference
  105. Schramm-Klein, Hanna (2010): Integrated Retail Channels in Multichannel Retailing: Do Linkages between Retail Channels Impact Customer Loyalty?, in: Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter; Schramm-Klein, Hanna; Swoboda, Bernhard (Hrsg.): European Retail Research, Vol. 24, Issue II, Gabler: Wiesbaden, S. 111-128.
  106. Domma, Peter; Morschett, Dirk; Schramm-Klein, Hanna; Zentes, Joachim (2010): The effect of an integrated virtual community on the evaluation of an online store: Findings from an Internet experiment, in: Dahl, Darren, W.; Johar, Gita V.; van Osselaer, Stijn M.J. (Eds.): Advances in Consumer Research, Vol. 38, Duluth, MN : Association for Consumer Research.
  107. Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard (2010): Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?, in: Journal of International Management, Vol. 16, pp. 60-77.
  108. Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna (2010): The Integration-Responsiveness framework – Development and empirical analysis of a three-level perspective, accepted for presentation at the European International Business Academy (EIBA) Annual Conference 2010, Porto, December 2010.
  109. Morschett, Dirk; Schramm-Klein, Hanna (2010): Successful subsidiary strategy patterns in different environments – A configurational perspective, accepted for presentation at the European International Business Academy (EIBA) Annual Conference 2010, Porto, December 2010.
  110. Schramm-Klein, Hanna; Wagner, Gerhard; Mau, Gunnar & Steinmann, Sascha (2010): Digitale Einkaufsbegleiter: Nutzungsmuster von Smartphones zur Entscheidungsunterstützung im Rahmen von Kaufprozessen, Handelsforschung 2010, Berlin.
  111. Domma, Peter; Morschett, Dirk; Schramm-Klein, Hanna; Zentes, Joachim (2010): An experimental investigation of the influence of virtual community characteristics on consumers’ evaluations of an online store, accepted for presentation at the 39th Annual Conference of the European Marketing Academy (EMAC) 2010, Copenhagen, Denmark, June 1-4, 2010.
  112. Schramm Klein, Hanna, Zimmermann, Jens, Naskrent, Julia; Swoboda, Bernhard (2010): Sports Sponsorship and its influence on consumer brand identification, accepted for presentation at the 39th Annual Conference of the European Marketing Academy (EMAC) 2010, Copenhagen, Denmark, June 1-4, 2010.
  113. Swoboda, Bernhard, Andrea Schlüter, Bettina Berg und Hanna Schramm-Klein (2010): Impact of retail internationalization on KAM centralization, accepted for presentation at the 39th Annual Conference of the European Marketing Academy (EMAC) 2010, Copenhagen, Denmark, June 1-4, 2010.
  114. Swoboda, Bernhard; Hälsig, Frank; Schramm-Klein, Hanna; Morschett, Dirk (2009): Moderating role of involvement in building a retail brand, in: International Journal of Retail & Distribution Management, Vol. 37, 2009, No. 11, pp. 952-974.
  115. Schramm-Klein, Hanna; Zentes, Joachim; Morschett, Dirk; Swoboda, Bernhard (2009): Does Corporate Social Responsibility Pay for Retailers?; in: American Marketing Association (AMA) 2009 Winter Educator’s Conference, Tampa, FL.
  116. Schramm-Klein, Hanna; Zentes, Joachim; Morschett, Dirk; Swoboda, Bernhard: Do Consumers Care About A Retailer’s Corporate Social Responsibility? – An Investigation Of The Impact Of CSR Activities On Consumer Behavior”, accepted for presentation at the 2009 World Marketing Congress, Oslo, 22 – 25 July 2009.
  117. Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard (2008): Entry Modes for Manufacturers’ International After-Sales Service – Analysis of Transaction-specific, Firm-specific and Country-specific Determinants, in: Management International Review (mir), Vol. 48, No. 5, pp. 525-549.
  118. Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard (2008): Verticalization: The impact of channel strategy on product brand loyalty and the role of involvement in the fashion industry, in: Lee, Angela Y.; Soman, Dipip (eds.): Advances in Consumer Research, Vol. 35, pp. 289-297.
  119. Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna (2008): Einflussfaktoren auf die Wahl einer Markteintrittsstrategie - eine meta-analytische Untersuchung der Entscheidung zwischen Tochtergesellschaft und Kooperation, in: Zeitschrift für Betriebswirtschaft, Vol. 78, No. 5, pp. 509-551.
  120. Swoboda, Bernhard; Foscht, Thomas; Schramm-Klein, Hanna (2008): The Importance of the Retail Marketing Instruments and of their perceived conceptual Coherence in building a strong Retail Brand; in: American Marketing Association (AMA) 2008 Winter Educator’s Conference, Austin, TX.
  121. Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna (2008): Brand Personality of Retailers – An Analysis of its Applicability and its Effect on Store Loyalty, in: The International Review of Retail, Distribution and Consumer Research, Vol. 18, No. 2, pp. 167-184.
  122. Swoboda, Bernhard; Jager, Martin; Morschett, Dirk; Schramm-Klein, Hanna: A Behavioural-based Analysis of the Changes of Structure, Systems and Culture in the Internationalisation Processes Over Time, presentation at the European International Business Academy Annual Conference 2008, Tallinn, 11 – 13 December 2008.
  123. Swoboda, Bernhard; Jager, Martin; Morschett, Dirk; Schramm-Klein, Hanna: Successful Coordination of Structures and Processes in Internationalisation Stages – Analysis of Family-Owned SMEs Time, presentation at the European International Business Academy Annual Conference 2008, Tallinn 2008.
  124. Schramm-Klein, Hanna; Zentes, Joachim: Corporate Social Responsibility of Retail Companies: Is it relevant for Consumers’ Purchasing Behavior?, presentation at the 11th Etienne THIL French Retailing Conference, La Rochelle, 02. – 03. Oktober 2008.
  125. Swoboda, Bernhard; Meierer, Markus; Schramm-Klein, Hanna; Morschett, Dirk: Effects of Standardised Corporate Branding on Employees: A Cross-national and Country-specific Study, presentation at the AIB 2008 Annual Meeting, Milan, 30 June - 03 July, 2008.
  126. Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard: What do we really know about Foreign Market Entry Strategy Decisions? A Meta-Analysis on the Choice between Wholly-Owned Subsidiaries and Cooperative Arrangements, presentation at the AIB 2008 Annual Meeting, Milan, 30 June - 03 July, 2008 (Best Paper Proceedings).
  127. Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard: The combined influence of product and channel perception and the impact of channel strategy on product brand loyalty, presentation at the 37th Annual Conference of the European Academy of Marketing (EMAC), Brighton, 27-30 May, 2008.
  128. Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard: Determinants of the choice of a market entry strategy – A meta-analytic study on the decision between wholly-owned subsidiaries and cooperative arrangements, presentation at the 37th Annual Conference of the European Academy of Marketing (EMAC), Brighton, 27-30 May, 2008.
  129. Hälsig, Frank; Swoboda, Bernhard; Schramm-Klein, Hanna: Determinants of retail brand strength: A comparative analysis of different retail sectors based on multi-group structural equation modelling, presentation at the 37th Annual Conference of the European Academy of Marketing (EMAC), Brighton, 27-30 May, 2008.
  130. Schramm-Klein, Hanna: The impact of channel strategy on product brand loyalty and the role of involvement in the fashion industry, Presentation in the doctoral program of the University of Graz, 10 January, 2008, Graz.
  131. Morschett, Dirk; Schramm-Klein, Hanna: Knowledge Flows, Choice of Market Entry Strategies and Use of Coordination Mechanisms in Multinational Service Companies, presentation at the 2007 EIBA Conference (European International Business Academy), University of Catania/Italy, 13-15 December, 2007.
  132. Hälsig, Frank; Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna (2007): The relevance of service in building a strong retail brand, in: Managing Service Quality, Vol. 17, No. 4, pp. 428-448.
  133. Schramm-Klein, Hanna; Swoboda, Bernhard; Morschett, Dirk (2007): Internet vs. brick-and-mortar stores – Analysing the influence of shopping motives on retail channel choice among Internet users, in: Journal of Customer Behaviour, Vol. 6, No. 1, pp. 19-36.
  134. Schramm-Klein, Hanna; Swoboda, Bernhard; Morschett, Dirk (2007): The Relationship Between Retail Environment and Consumers’ Product Brand Loyalty in Vertical vs. Conventional Retail Channels, in: Mohr, J.; Fisher, R. (eds.): 2007 AMA Educators’ Proceedings - Enhancing Knowledge Development in Marketing.
  135. Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard (2007): The Influence of Symbolic Retail Brand Attributes on Store Loyalty, in: Mohr, J.; Fisher, R. (eds.): 2007 AMA Educators’ Proceedings - Enhancing Knowledge Development in Marketing.
  136. Schramm-Klein, H.; Schögel, M. (2007): Marketing Cooperation in the Vertical Channel: The Impact on Market Performance, in: Dixon, A. L.; Machleit, K. A. (Eds.): Marketing Theory and Application, Proceedings of the 2007 AMA Winter Educators' Conference, Chicago, IL, pp. 237-246.
  137. Schramm-Klein, Hanna; Scheer, Lambert (2007): IT-Systeme als Enabler von Marketing-Kooperationen: Steigert der Einsatz von IT den Markterfolg durch vertikale Marketing-Kooperation?, in: Thexis, Vol. 27, No. 3, pp. 44-48.
  138. Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk; Schramm-Klein, Hanna: Analysis of the Influence of Customer's Shopping Motives on the Impact of Retailer Attributes on Customer-Based Retail Brand Equity, presentation at the World Marketing Congress of the Academy of Marketing Science 2007, Verona, 11-14 July, 2007.
  139. Hälsig, Frank; Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna: Enhancing Consumer-Oriented Retail Brand Equity: A Comparison of the Influence of Different Retail Marketing Instruments in DIY and Textile Retailing, presentation at the World Marketing Congress of the Academy of Marketing Science 2007, Verona, 11-14 July, 2007.
  140. Morschett, Dirk; Jara, Magali; Schramm-Klein, Hanna; Swoboda, Bernhard: Retail brand personality and self-congruity: Influence on shoppers’ store loyalty, presentation at the 36th Annual Conference of the European Marketing Academy (EMAC) 2007, Reykjavik, 22-25 May, 2007.
  141. Schramm-Klein, Hanna; Foscht, Thomas; Morschett, Dirk; Swoboda, Bernhard: External and internal determinants of the level of marketing standardisation/adaptation in international marketing, presentation at the 36th Annual Conference of the European Marketing Academy (EMAC) 2007, Reykjavik, 22-25 May, 2007.
  142. Schramm-Klein, Hanna: „Multichannel Retailing – Consequences and Success Factors“, presentation at the Retail Research Forums of the University of Manchester, Manchester Business School, London, 03 May, 2007.
  143. Morschett, Dirk; Schramm-Klein, Hanna: Retail Brand Personality – Analyse der Übertragbarkeit des Konzepts der Markenpersönlichkeit auf Handelsunternehmen, presentation at the Annual Meeting of the „Wissenschaftliche Kommission Marketing im Verband der Hochschullehrer“, 18-20 January, 2007, Berlin.
  144. Morschett, Dirk; Schramm-Klein, Hanna; Hälsig, Frank; Jara, Magali: The influence of self-congruity, brand personality and brand performance on store loyalty, presentation at the European Conference of the Association for Consumer Research (EACR), Mailand, 11-14 July, 2007.
  145. Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna: Brand Personality of Retailers – An Analysis of its Applicability and its Effect on Store Loyalty, presentation at the 14th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), 27-29 June, 2007, Saarbrücken.
  146. Morschett, Dirk; Schramm-Klein, Hanna: The Influence of Self-Congruity and Retailer Performance on Store Loyalty, presentation at the 14th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), 27-29 June, 2007, Saarbrücken.
  147. Schramm-Klein, Hanna; Morschett, Dirk: The Influence of Environmental Cues on the Loyalty to Branded Products, presentation at the 14th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), 27-29 June, 2007, Saarbrücken.
  148. Zentes, Joachim; Schramm-Klein, Hanna (2006): Status Quo des Multi-Channel-Managements im deutschen Einzelhandel, in: Thexis, Vol. 26, No. 4, pp. 6-10.
  149. Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard (2006): Marketing Adaptation in Foreign Markets – Analysis of External and Internal Antecedents, in: Grewal, Dhruv; Levy, Michael; Krishnan, R. (Eds.): Enhancing Knowledge Development in Marketing, Vol. 17, 2006 Summer Educators’ Conference Proceedings, Chicago, pp. 131-140.
  150. Schramm-Klein, Hanna; Morschett, Dirk (2006): The relationship between marketing performance, logistics performance and company performance for retail companies, in: International Review of Retail, Distribution and Consumer Research, Vol. 16, No. 2, pp. 275-295.
  151. Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna (2006): Competitive strategies in retailing - An investigation of the applicability of Porter’s framework for food retailers, in: Journal of Retailing and Consumer Services, Vol. 13, No. 4, pp. 275-287.
  152. Schramm-Klein, Hanna; Morschett, Dirk: Retail Channel Portfolios: Channel-Attributes vs. Integration-Benefit – What counts more?, in: Ekström, Karin; Brembeck, H. (Eds.): European Advances in Consumer Research, Vol. 7, (Association for Consumer Research) Duluth/MN 2006, pp. 377-384.
  153. Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna: Shopping orientations as determinants of attitude towards food retailers and perception of store attributes, in: Ekström, Karin; Brembeck, H. (Eds.): European Advances in Consumer Research, Vol. 7, (Association for Consumer Research) Duluth/MN 2006, pp. 160-167.
  154. Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard: Consumer Usage of Retail Channels among Internet Users - the Role of Shopping Motives, presentation at the SMA Conference 2006 (Society for Marketing Advances), Nashville, 1-4 November, 2006.
  155. Schramm-Klein, Hanna; Morschett, Dirk: Cities as shopping destinations – Implications for city marketing activities from the consumers’ points of view, presentation at the CIRM 2006 (Contemporary Issues in Retailing and Marketing), Manchester Metropolitan University Business School, 06-07 September, 2006, Manchester.
  156. Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard: Behavioural Aspects of Online-Shopping: Evaluation of Internet Shops and its Influence on Buying Behaviour, presentation at the 13th EIRASS Conference on Retailing and Consumer Services 2006, 09-12 July, 2006, Budapest.
  157. Hälsig, Frank; Swoboda, Bernhard; Schramm-Klein, Hanna: Analysis of the Retail/Ccorporate Brand of Retail Companies and their Relation to Perceptions of Store Attributes – A Theoretical Model and a Comparison of Empirical Results in Different Retailing Industries, presentation at the 13th EIRASS Conference on Retailing and Consumer Services 2006, 09-12 July, 2006, Budapest.
  158. Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard: The Fit of Marketing Instruments and its Impact on Brand Strength, presentation at the 13th EIRASS Conference on Retailing and Consumer Services 2006, 09-12 July, 2006, Budapest.
  159. Schramm-Klein, Hanna; Morschett, Dirk: The Impact of Vertical Coordination within the Marketing Channel on Market Performance, presentation at the 35th Conference of the European Marketing Academy (EMAC), 23-26 May, 2006, Athens, Greece.
  160. Morschett, Dirk; Schramm-Klein, Hanna: Market Entry Strategies for International Customer Service, presentation at the 35th Conference of the European Marketing Academy (EMAC), 23-26 May, 2006, Athens, Greece.
  161. Schramm-Klein, Hanna: Anpassung des Marketing auf Auslandsmärkten: Die Bedeutung externer und interner Determinanten, presentation at the „Habilitanden-Workshop“ of the „Wissenschaftliche Kommission Internationales Management im Verband der Hochschullehrer“, 19 February, 2006, Bremen.
  162. Morschett, Dirk; Schramm-Klein, Hanna: Brand Personality Index – Eine Anwendung auf Handelsunternehmen, presentation at the Retail Research Conference of the „Wissenschaftliche Kommission Marketing des Verbands der Hochschullehrer für Betriebswirtschaft“, 23-25 February, 2006, St. Gallen.
  163. Schramm-Klein, Hanna; Morschett, Dirk: Interdependencies between retail marketing and retail logistics, presentation at the 13th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), 29 June - 01 July, 2005, Lund (Sweden).
  164. Schramm-Klein, Hanna; Morschett, Dirk (2005): Retail Formats: Integrated Channel Strategy and its Impact on Customer Loyalty, in: DeMoranville, Carol W. (Ed.): Marketing in an Inter-connected World: Opportunities and Challenges, Proceedings of the World Marketing Congress of the Academy of Marketing Science 2005, Volume XII, DeKalb/Illinois, USA, pp. 125-131.
  165. Morschett, Dirk; Schramm-Klein, Hanna (2005): Cooperative arrangements or wholly-owned units? An investigation of organizational mode choice for international customer service, in: DeMoranville, Carol W. (Ed.): Marketing in an Inter-connected World: Opportunities and Challenges, Proceedings of the World Marketing Congress of the Academy of Marketing Science 2005, Volume XII, DeKalb/Illinois, USA, pp. 218-224.
  166. Schramm-Klein, Hanna; Morschett, Dirk (2005): Multi-Channel Retailing, in: Journal of Internet Banking and Commerce, Vol. 10, No. 1 (Spring).
  167. Morschett, Dirk; Schramm-Klein, Hanna: Competitive Strategies of Food Retailing Companies – Two Perspectives, presentation at the 13th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), 29 June - 01 July, 2005, Lund (Sweden).
  168. Schramm-Klein, Hanna: Marketingziele versus Logistikziele im Handel: Ein Konflikt? - Theoretische Überlegungen und empirische Befunde, presentation at the Retail Research Conference of the „Wissenschaftliche Kommission Marketing des Verbands der Hochschullehrer für Betriebswirtschaft“, 18-19 June, 2004, Saarbrücken.
  169. Zentes, Joachim; Schramm-Klein, Hanna; Neidhart, Michael (2004): Logistikerfolg im Kontext des Gesamtunternehmenserfolgs: Analyse der Beziehungen zwischen Marketingerfolg, Logistikerfolg und Unternehmenserfolg, in: Logistik Management, Vol. 6, No. 3, pp. 47-66.
  170. Schramm-Klein, Hanna: Marketingziele versus Logistikziele: Ein Konflikt? - Theoretische Überlegungen und empirische Befunde, presentation at the 2nd Scientific Symposium of the Bundesvereinigung Logistik, 25-26 May, 2004, Berlin.
  171. Schramm-Klein, Hanna: Main Research Topics in Retailing - Analysis of German Research Activities, presentation at the XX° Congrès de l’Association Française de Marketing - Actes, 6-7 May, 2004, Saint-Malo (France).
  172. Morschett, Dirk; Schramm-Klein, Hanna: Control Modes for After-Sales Service Activities in Foreign Markets, presentation at the 4th Annual Conference of the European Academy of Management (EURAM), 5-8 May, 2004, University of St. Andrews (UK), Proceedings, Special Track: Global, National and Local Practices in Multinational Corporations.
  173. Schramm-Klein, Hanna (2003): Significance of consumer-related functional Integration of Channels in Multi-Channel Retailing Systems, in: Proceedings of the 12th International EAERCD Conference on Research in the Distributive Trades, (Paris, 2.-4. July 2003), Paris.
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