What helps children resist distracting marketing stimuli? Implementation intentions and restrictions alter food choice

Zusammen mit Prof. Dr. Hanna Schramm-Klein, Prof. Dr. Gunnar Mau und PD Dr. Sascha Steinmann publizierte Dr. Michael Schuhen in der internationalen Fachzeitschrift Appetite (https://www.journals.elsevier.com/appetite) einen Beitrag, der im Rahmen der Studien zur Kaufkompetenzforschung von Grundschulkindern entstanden ist. Die Zeitschrift Appetite weist einen Impact-Faktor von 3,174 auf.

Abstract des Beitrags:
This study analyzes the impact of implementation intentions as well as restrictions on the delay of gratification in children. We assume that both strategies impact the decision process of children in different ways: While implementation intentions activate the mental representation of specified cues that help pursuing a goal, restrictions support goal attainment because of the threatened consequence. The results of two studies support these assumptions. A correlation between the physiological arousal and the success in the delay task indicates that for children that follow implementation intentions arousal provides motivation to wait for a greater gratification. These results provide possible explanations for the heterogeneous outcomes of existing studies about the effects of parenting practices.