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Publikationen

  • Mau, Gunnar, Steinmann, Sascha, Silberer, Günter & Schramm-Klein, Hanna (2011). Does the outcome of the game affect the impact of in-game advertising?, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], 24-27 May, Ljubljana, Slovenia.   
  • Bourimi, Mohamed, Mau, Gunnar, Steinmann, Sascha, Kesdogan, Dogan & Schramm-Klein, Hanna (2011). Tracking shoppers behaviour at the point of sale by using end-users mobile devices, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], 24-27 May, Ljubljana, Slovenia.  
  • Schramm-Klein, Hanna, Wagner, Gerhard & Steinmann, Sascha (2011). Cross-Channel Integration - Is it valued by customers?, in: The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference [CD ROM], 24-27 May, Ljubljana, Slovenia.  
  • Steffen, Celina, Schramm-Klein, Hanna, Steinmann, Sascha & Morschett, Dirk (2011). Online Adgames: Are they useful to influence players' attitudes and behavior?, in: Marketing Theory and Applications, Volume 22 (2011), ed. by Raji Srinivasan & Leigh McAlister, American Marketing Association, pp. 202-203.  
  • Steinmann, Sascha (2011). Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing - Ausprägungen, Determinanten und Wirkungen, Wiesbaden: Gabler.
  • Silberer, Günter, Henning, Christoph & Steinmann, Sascha (2011). Empfehlungsservices auf Websites - Eine neue Form der Online-Werbung, in: Proceedings of the 10th International Marketing Trends Conference [CD ROM, 24 pages] 20-22 January 2011, Paris, France.
  • Silberer, Günter, Steinmann, Sascha, Blohm, Inga & Vetter, Julia (2010). A Study on the Impact of TV advertising contacts during dinner, in: Proceedings of the 9th International Conference on Research in Advertising [CD ROM, 9 pages], ed. by Ralf Terlutter, Sandra Diehl, Matthias Karmasin & Edith Smit, European Advertising Academy.
  • Steinmann, Sascha & Silberer, Günter (2010).  Correlates of Customer Contacts in the Purchase Process, Institut für Marketing und Handel, Georg-August-Universität Göttingen. 
  • Silberer, Günter, Steinmann, Sascha, Blohm, Inga & Vetter, Julia (2010). Werbekontakte beim Abendessen - Eine Studie zur Wirkung der TV-Werbung in einer Alltagssituation. in: transfer: Werbeforschung & Praxis, Heft 02/10, pp. 31-40.
  • Silberer, Günter, Steinmann, Sascha, Blohm, Inga & Vetter, Julia (2010). Advertising contacts during dinner - A study on the impact of TV-Advertising in an everyday situation, in: The Six Senses - The Essentials of Marketing, Proceedings of the 39th EMAC Conference [CD ROM], 1-4 June, Copenhagen, Denmark.
  • Steinmann, Sascha & Silberer, Günter (2010). Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing, in: European Retail Research, Vol. 24, No. 1, pp. 99-122
  • Steinmann, Sascha & Silberer, Günter (2010). Measuring and Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing, in: Proceedings of the 17th International Conference on Recent Advances in Retailing and Services Science [CD ROM 23 pages], ed. by Harry J.P. Timmermans, EIRASS [ausgezeichnet mit dem Most Innovative Paper Award]
  • Mau, Gunnar & Steinmann, Sascha (2010). Statistik für die Praxis - Crashkurs. Cornelsen Scriptor: Berlin
  • Mau, Gunnar & Steinmann, Sascha (2009). Statistik - Praxisnahe Einführung, Cornelsen Scriptor: Berlin
  • Silberer, Günter & Steinmann, Sascha (2009). Media and Advertising Contacts in the Purchase Process, in: Proceedings of the 8th International Conference on Research in Advertising [CD ROM, 13 pages], ed. by Ralf Terlutter, Sandra Diehl, Matthias Karmasin & Edith Smit, European Advertising Academy.
  • Steinmann, Sascha & Silberer, Günter (2009). Classifying Customers with Multidimensional Customer Contact Sequences, in: Advances in Consumer Research Volume 36 (2009), eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, pp. 515-522.
  • Steinmann, Sascha & Silberer, Günter (2009). Functions and Importance of Customer Contacts in the Purchase Process, in: Proceedings of the 8th International Marketing Trends Conference [CD ROM, 24 pages] 15-17 January 2009, Paris, France.
  • Silberer, Günter & Steinmann, Sascha (2008). Enlarging CRM analyzing Multidimensional Contact Sequences, Proceedings of the 5th Research Conference on Relationship Marketing and CRM [CD ROM, 23 pages], 20-21 November, Brussels, Belgium.
  • Steinmann, Sascha & Silberer, Günter (2008). Multidimensional Customer Contact Sequences: A New Approach for Customer Segmentation, in: Enhancing Knowledge Development in Marketing, Volume 19 (2008), ed. by James R. Brown & Rajiv P. Dant, American Marketing Association, pp. 240-247.
  • Steinmann, Sascha, Möller, Claudia & Silberer, Günter (2008). Kundenkenntnis im Elektronikfachhandel, in: Silberer, Günter (Hg.). Kundenkenntnis im Handel, Universitätsverlag Göttingen: Göttingen, S. 63 - 108.
  • Silberer, Günter, Steinmann, Sascha & Möller, Claudia (2008). Die Kundenkenntnis im Bekleidungseinzelhandel - Ergebnisse einer Befragungsstudie, in: Silberer, Günter (Hg.). Kundenkenntnis im Handel, Universitätsverlag Göttingen: Göttingen, S. 28 - 62.
  • Steinmann, Sascha & Silberer, Günter (2008). Clustering Multidimensional Customer Contact Sequences, in: Marketing landscapes: A pause for thought, Proceedings of the 37th EMAC Conference [CD ROM], 27-30 May, Brighton, UK.
  • Silberer, Günter, Steinmann, Sascha & Mau, Gunnar (2007). Customer Contacts as a Basis for Customer Segmentation, in: Marketing Theory and Practice in an Inter-functional World, Volume XIII 2007, ed. by Carol. W. DeMoranville, Academy of Marketing Science, pp. 257-261.
  • Silberer, Günter, Steinmann, Sascha & Mau, Gunnar (2007). Clustering Customer Contact Sequences in Retailing, in: Conference Proceedings of the 14th International Conference on Research in the Distributive Trades 2007, ed. by Zentes, Joachim, Morschett, Dirk & Schramm-Klein, Hanna, pp. 1531-1554.
  • Silberer, G., Steinmann, S. & Mau, G. (2006). Kundenkontakte und Kundenkontaktsequenzen in der Handelsforschung. Beiträge zur Trackingforschung Nr. 16, hrsg. von Güner Silberer, Institut für Marketing und Handel, Universität Göttingen
  • Silberer, G., Steinmann, S. & Mau, G. (2006). Customer Contact Sequences as a Basis for Customer Segmentation, in: RETAILING 2006: Strategic Challenges in the New Millennium, Special Conference Series Volume XI 2006, ed. by J. R. Evans, Hempstead/NY: Academy of Marketing Science, pp. 232-237.
  • Steinmann, S. (2005). Kundenkontakte, Kundendaten und Kundeninformationen im Multi Channel Marketing <http://www.uni-goettingen.de/de/33994.html> , in: Beiträge zur Marketingwissenschaft Nr. 55, hrsg. von Günter Silberer, Göttingen: Georg-August-Universität, Institut für Marketing und Handel

Vorträge

  • Steffen, Celina, Schramm-Klein, Hanna, Steinmann, Sascha & Morschett, Dirk (2011): Online AdGames: Are they useful to influence players’ attitudes and behavior?, Paper presented at the 2011 Winter Marketing Educators' Conference of the American Marketing Association (AMA).

  • Steffen, Celina; Schramm-Klein, Hanna; Mau, Gunnar; Steinmann Sascha (2011): The importance of flow experience within online adgames, Paper presented at the American Academy of Advertising (AAA) 2011 Annual Conference.

  • Silberer, Günter, Henning, Christoph & Steinmann, Sascha (2011). Empfehlungsservices auf Websites - Eine neue Form der Online-Werbung, Presentation at the 10th International Marketing Trends Conference, 20-22 January 2009, Paris, France.
  • Steinmann, Sascha (2010). Analyzing Multidimensional Customer Contact Sequences with a Multi-State Markov-Model, Vortrag bei der Tagung Handelsforschung 2010, 28. - 30. November, Berlin, Germany.
  • Schramm-Klein, Hanna, Wagner, Gerhard, Mau, Gunnar & Steinmann, Sascha (2010). Digitale Einkaufsbegleiter: Nutzungsmuster von Smartphones zur Entscheidungsunterstützung im Rahmen von Kaufprozessen, Vortrag bei der Tagung Handelsforschung 2010, 28. - 30. November, Berlin, Germany.
  • Silberer, Günter, Steinmann, Sascha, Blohm, Inga & Vetter, Julia (2010). A Study on the Impact of TV advertising contacts during dinner, Presentation at the International Conference on Research in Advertising (ICORIA) 2010, 24-26 June, Madrid, Spain.
  • Steinmann, Sascha & Silberer, Günter (2010). Measuring and Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing, Presentation at the 17th International Conference on Recent Advances in Retailing and Services Science 2010, 1-July, Istanbul, Turkey.
  • Silberer, Günter, Steinmann, Sascha, Blohm, Inga & Vetter, Julia (2010). Advertising contacts during dinner - A study on the impact of TV-Advertising in an everyday situation, Presentation at the 39th EMAC Conference 2010, 1-4 June, Copenhagen, Denmark.
  • Silberer, Günter & Steinmann, Sascha (2009). Media and Advertising Contacts in the Purchase Process, Presentation at the International Conference on Research in Advertising (ICORIA) 2009, 25-27 June, Klagenfurt, Austria.
  • Steinmann, Sascha & Silberer, Günter (2009). Analyzing Multidimensional Customer Contact Sequences, Presentation at the 2009 AMA Winter Educators' Conference, 23-26 February, Tampa, FL.
  • Steinmann, Sascha & Silberer, Günter (2009). Functions and Importance of Customer Contacts in the Purchase Process, Presentation at the 8th International Marketing Trends Conference, 15-17 January 2009, Paris, France.
  • Steinmann, Sascha & Silberer, Günter (2008). Kundenkontakte im Handel - Ergebnisse einer multidimensionalen Sequenzanalyse, Vortrag bei der Tagung Handelsforschung 2008, 27. - 29. November, Wien, Austria.
  • Silberer, Günter & Steinmann, Sascha (2008). Enlarging CRM analyzing Multidimensional Contact Sequences, Presentation at the 5th Research Conference on Relationship Marketing and CRM, 20-21 November, Brussels, Belgium.
  • Steinmann, Sascha & Silberer, Günter (2008). Classifying Customers with Multidimensional Customer Contact Sequences, Presentation at the 2008 ACR North American Conference, 23-26 October, San Francisco, CA.
  • Steinmann, Sascha & Silberer, Günter (2008). Multidimensional Customer Contact Sequences: A New Approach for Customer Segmentation, Presentation at the 2008 AMA Summer Educators' Conference, 8-11 August, San Diego, CA.
  • Steinmann, Sascha & Silberer, Günter (2008). Clustering Multidimensional Customer Contact Sequences, Presentation at the 37th EMAC Conference, 27-30 May, Brighton, UK.
  • Silberer, Günter, Steinmann, Sascha & Mau, Gunnar (2007). Customer Contacts as a Basis for Customer Segmentation, Vortrag bei dem 13th Biennial World Marketing Congress, July 11.-14., Verona, Italy.
  • Silberer, Günter, Steinmann, Sascha & Mau, Gunnar (2007). Clustering Customer Contact Sequences in Retailing, Vortrag bei der 14th International EAERCD Conference on Research in the Distributive Trades, June 27.-29., Saarbrücken, Germany.
  • Silberer, G., Steinmann, S. & Mau, G. (2006). Customer Contact Sequences as a Basis for Customer Segmentation, Vortrag bei der 8th Triennial National Retailing Conference, 01.-04. November, Orlando, Florida.
Aktualisiert via XIMS am 31.5.2011 von S. Steinmann